1.  Leslie Abraham & Genna Fanelli

2.  Background  John Carroll University Initiative o Research Objectives o Methodology o Demographics o Data Collection o Recommendations  Called and Sent o Research Objectives o Methodology o Demographics o Data Collection o Recommendations

3.  Jesuit Retreat House o Located in Parma, OH o Rooted in spirituality of St. Ignatius o Provides a sacred setting for retreats and programs o Inspires growth and development  Opportunities o Collaborate with John Carroll University o Improve existing “Called and Sent” Program

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5.  Determine where current JCU students find value from John Carroll’s spiritual programs to develop a target market  Identify interest in the future “Called & Sent” initiative from John Carroll students  Understand consumer preferences regarding schedule, learning styles, and spirituality to create a program that meets attendees’ needs

6.  Qualtrics Survey  Survey opened on November 16  Survey closed on December 5  Survey sent to approximately 150 students  Number of Responses: 50  20 Questions on Survey  Questions on a ranking scale from 1-10 o 1 is the lowest (least likely, least satisfied, etc.) o 10 is the highest (most likely, most satisfied, etc.)

7. Out of 50 survey responses, 33 people answered demographic questions. Of the 33 people who answered demographic questions, the survey participants are primarily female 18-24 year olds.

8. Of the people who answered the demographic questions, the majority of participants are seniors who will graduate in 2014. Nearly half of the students are employed. The majority of employed students work less than 30 hours per week. 50% of the employed students work 10-19 hours per week.

9. Of the people involved in JCU spiritual offerings, students found the most value in immersion experiences (8.58), weekly mass (8.38), and service opportunities (8.27).

10. Weekly Mass Campus Ministry (.927) Immersion (.739) Service Opportunities (.719) Retreat Programs (.483) Strong Correlation Weak Correlation Out of the most valued spiritual services, weekly mass is strongly correlated with campus ministry, immersion, and service opportunities. These participants are categorized as the spiritually advanced, as Called and Sent targets.

11. In My Personal Life F=2.727, p>.05 t=-3.492, p=.001 In My Free Time F=1.275, p>.05 t=-4.263, p<.001 In My Prayer F=2.885, p>.05 t=-4.518, p<.001 In My Faith Tradition F=2.025, p>.05 t=-5.746, p<.001 In My Family Life F=1.113, p>.05 t=-4.106, p<.001 In My Friendships F=.046, p>.05 t=-2.498, p<.05 Equal variances are assumed for all of these contexts. There is a significant difference in people who find value in weekly mass and those who do not in these categories. Students who attend weekly mass are more advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith tradition. If JRH structures the retreat for JCU the same as Called and Sent, they should target students who find value in attending weekly mass.

12. Making Meaning of Your Work R Square= 35% F=16.293 F Sig<.001 t=4.036 p<.001 Making meaning of your work drives interest in spirituality in the workplace. When targeting interest in spirituality in the workplace, it is recommended to use a topic such as “Making Meaning of Your Work.” 35% of variance is explained by the topic “Making Meaning of Your Workplace.”

13. Students are most interested in the topic, “Am I Living a Fulfilling Life?” If JRH wants to make a connection with students at JCU, they should consider this topic rather than spirituality in the workforce. After conducting a t-test, students who are likely to attend a retreat ranked the topics significantly different than students who are not likely to attend. Although the topics remain in the same preferential order, the means were ranked higher by those interested in attending the retreat.

14. Of the 33 people that responded to this question, 73% of survey participants would be interested in attending a retreat targeted toward young alum.

15. Students prefer learning with visual aids (8.79) or an interactive, hands-on approach (8.67) rather than typical lectures (6.42).

16. Based on our survey results, JCU students prefer small group discussions (7.94) over large group discussions (5.97). JCU students prefer discussion with familiar people (8.06) over discussion with unfamiliar people (6.32).

17. Strong Correlation Moderate Correlation Weak Correlation.855 Discussion with Familiar People Individual Reflection One-on-One Discussion with Another Participant Combination of All Discussion Types.741 Discussion with Unfamiliar People.779.619.348 There is strong relationship (.855) between individual reflection and discussion with familiar people and a weak relationship (.348) with unfamiliar people. Using a combination of these learning styles would allow retreat participants to learn effectively.

18.  Determine where current JCU students find value from John Carroll’s spiritual programs to develop a target market o Value Added: Students find value in immersion experiences (8.58), weekly mass at St. Francis Chapel (8.38), and service opportunities (CSSA) (8.27). o Target Market: JRH should focus on the students who find value in weekly mass because this represents a group who encounters spirituality frequently and consistently, once a week.  Identify interest in the future “Called & Sent” initiative from John Carroll students o Future Attendance: 73% of 33 survey participants are likely to attend.

19.  Understand consumer preferences regarding schedule, learning styles, and spirituality to create a program that meets attendees’ needs o Schedule: Currently, students prefer middle of the week evening sessions, lasting no longer than two hours, and meeting only once a month. This schedule may change once they graduate and begin working. o Learning Styles: Students prefer interactive styles of learning, such as visual aids and hands-on approach. Discussion is another important aspect, but should utilize small groups with familiar people.

20.  Understand consumer preferences regarding schedule, learning styles, and spirituality to create a program that meets attendees’ needs o Level of Spirituality: The target market (people who attend weekly mass) are more spiritually advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith traditions. They are most spiritually advanced in their faith tradition (t=5.746) and in their prayer (t=4.518). o Topic Preference: Focus on the Workplace: If JRH hopes to continue to focus the retreat on spirituality in the workplace, “Making Meaning of Your Work” drives the most interest. Students who find value in attending weekly mass are not significantly different in their spirituality in the workplace than those who do not attend weekly mass. Focus on Student Interests: If JRH hopes to create a new program targeted towards JCU students’ interests, the most popular topic choice would be “Am I Living a Fulfilling Life?”

21.  Target Market: o Those who find value in weekly mass, ages 18-24  Topic: o Am I Living a Fulfilling Life?  Learning Styles o Small Group Discussion with familiar people o Hands on Approach or Visual Aids  Scheduling o Tuesday, Wednesday, Thursday evenings o 1 or 2 hour long sessions o Once a month

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23.  Determine why people did not attend Called and Sent  Improve retreat attendance by determining scheduling preferences  Cultivate a program based on participants’ learning styles

24.  Qualtrics Survey  Survey opened on November 21  Survey closed on December 5  Survey sent to 31 people  Number of Responses: 10  18 Questions on Survey  Questions on a ranking scale from 1-10 o 1 is the lowest (least likely, least satisfied, etc.) o 10 is the highest (most likely, most satisfied, etc.)

25. Of the ten survey participants, 70% were male and 30% were female. The majority of survey participants were 65 years of age and older. The second most popular age group was 55-64 year olds.

26. Of the 10 survey respondents, only 40% actually attended the retreat.

27. On a scale of 1-10, survey participants rated time commitment at the main reason for not attending the retreat. Time commitment and conflicting dates should be considered while planning the next retreat. Location and spiritual advancement did not affect the decision to attend.

28. Survey participants prefer to meet 2-3 times per month. We recommend meeting 1-3 times per month and no more than once per week. Respondents would prefer 2 hour long sessions on Tuesday, Wednesday, or Thursday evenings. Providing dinner will not increase attendance.

29. On a scale of 1-10, survey respondents prefer discussion as a learning style. Although the ratings are relatively similar among learning preferences, we recommend using mostly discussion based learning and avoiding analytical approach.

30. Small Group Discussion Small group discussion is the only significant driver of overall preference for discussion at F=9.689, p<.05. Small group discussion stands out among the other discussion types. Since there is only one driver, 66% of variance is explained by small group discussion.

31.  There is a significant difference in the spiritual advancement of men and women in the following categories: In your workplace Equal variances are not assumed t=-2.111 p<.1 F sig<.05 In your free time Equal variances are not assumed t=-2.68 P<.05 F sig <.01 Women are more spiritually advanced in the workplace and in their free time than men. When targeting the spiritually advanced, women would find more value in “Called and Sent” because it focuses on spirituality in the workplace. Although these are the only two significantly different factors, women also rated themselves as more advanced in their personal life, family life, and friendships.

32.  Determine why people did not attend Called and Sent o Factors: Interested people did not attend Called and Sent because of the time commitment (9.67) and the conflicting dates (6.5).  Improve retreat attendance by determining scheduling preferences o Schedule: People prefer to meet 2-3 times per month on Tuesday, Wednesday, or Thursday evenings for 2 hour long sessions. Although 2-3 times per month is preferred, the next most preferred timing is once a month, therefore, it is suggested to meet 2 times per month to accommodate both group preferences. o Meal: Providing a meal will not increase participation in Called and Sent.  Cultivate a program based on participants’ learning styles o Learning Styles: Discussion is the most preferred way to learn, this statistic is driven by small group discussion

33.  Reasons for Not Attending: o Time Commitment o Conflicting Dates  Schedule Preferences o Twice a month o Tuesday, Wednesday, Thursday evenings o Two hour long sessions  Learning Styles o Small Group Discussion