1. Vélo’v Presentation of the public bicycle rental in Lyon

2. Overview The principle: - Bicycle rental service run by the city of Lyon.

3. Overview The principle: -Available 7days a week, 24h a day. - JC. Decaux

4. Overview The network: – 4000 bicycles – 350 stations – In Lyon and Villeurbanne (the 2 majors cities of the metropolitan area of Lyon)

5. Overview Bicycles – 48lbs !! – 3speeds – $1400-$2000 – electronic components (identification by the stations, tracking of kilometers traveled and of the condition of the bicycles (lights, brakes, dynamo), collection of statistics about the usage of the bicycles)

6. Overview Users: – 60 000 suscribers – Mostly students and executives – 64% of the journey: home – work – ~25 000 rentals/day

7. Overview Cost to users 1day1week1year Subscription costing 1€ ($1.40)3€ ($4.20)15€ ($21) First 30minFree Next 30min1€ 0.75€ Then2€/hr 1.50€/hr

8. Overview Cost for users:

9. Contract with Lyon and financing Concession contract for urban furniture (bus shelter, trash cans) and advertising billbords Bicycle rental included in the new contract 13 years contract JC Decaux provides construction, maintenance and operation Operation receipts for the city

10. Contract and financing Expensive bicyles Short average life Vandalism  What are the advantages for JC Decaux?

11. Contract and financing Advantages for JC Decaux: Advertising market in Lyon for 13years Increase in the number of advertising billbord Positive image Velo’v: examplary to capture other markets (Paris)

12. Criticism Public service financed by advertising Environmental-friendly mode financed by cars advertising

13. Criticism Heavy bicycles Dangerous behaviors

14. Thank you Any questions?

15. The principle