1. CONTENT AND UX STRATEGY Megan / Alejandro / Jon

2. PUT USER FIRST!

3. OUR PROCESS ICEF Content Audit Personas Content Structures & Writing Guidelines Social Media Audit User Narrative Competitive Analysis

4. Goal: to improve the user experience on the web site to engage more users Engaging with more users will have the following effects: Raise the profile of the Canadian Red Cross Drive traffic to the site Increase donations and volunteers Canadian Red Cross

5. OUR FINDINGS QUANTITY QUALITY EFFICIENCY

6. QUANTITY The content on the Red Cross web site is extremely informative. However, the sheer volume of content present on each page can be overwhelming, especially to new users.

7. QUALITY Content is very informative, but the language and page structures can make it difficult for some users to understand.

8. EFFICIENCY Does the content support the user effectively? Does it meet their expectations? Does it give them the information they need to complete their action or task?

9. PUT USER FIRST!

10. MEET ELLEN

11. ELLEN’S JOURNEY Home Training & Certification Course Schedules & Registration SearchResults Offsite

12. WHAT MAKES RED CROSS UNIQUE The Red Cross is doing an excellent job of reaching their community, but they could be doing more to reach new users. Services and Training Programs Impact in Local and International Communites

13. HOME CURRENT

14. HOME SUGGESTED

15. TRAINING & CERTIFICATION CURRENT

16. TRAINING & CERTIFICATION SUGGESTED

17. COURSE SEARCH CURRENT

18. COURSE SEARCH SUGGESTED

19. COURSE RESULTS CURRENT

20. COURSE RESULTS SUGGESTED

21. COURSE DETAIL CURRENT

22. COURSE DETAIL SUGGESTED

23. OFFSITE CURRENT

24. GENERAL TEMPLATE FOR REGISTRATION SUGGESTED

25. VIEW THE PROTOTYPE

27. POTENTIAL BENEFITS Engaging with more users will have the following effects: Raise the profile of the Canadian Red Cross Drive traffic to the site Increase awareness, donations and volunteers Help more people

28. QUESTIONS?

29. THANK YOU GRACIAS 谢谢