1. 3 Appeals/3 Modes of Persuasion
Ethos
Logos
Pathos

2. 3 Appeals/3 Modes of Persuasion
Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty.
Logos
Pathos

3. 3 Appeals/3 Modes of Persuasion
Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty.
Logos is an appeal based on facts and logic. The speaker uses reasoning, logical organization, or data, etc.. (Be careful not to confuse logos with detail).
Pathos

4. 3 Appeals/3 Modes of Persuasion
Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty.
Logos is an appeal based on facts and logic. The speaker uses reasoning, logical organization, or data, etc.
Pathos is an appeal to emotion. (“pulling the heartstrings”)

5. ETHOS

6. ETHOS

7. “If machines can’t eat it, machines shouldn’t make it.”
LOGOS
“If machines can’t eat it, machines shouldn’t make it.”

8. LOGOS (Also PATHOS) Major cause of stroke Very addictive
Raises blood pressure
Suppresses immune function
Dulls senses of smell and taste
Reduces stamina
Wrinkles your skin
Leads to depression and fatigue
…and more

9. PATHOS Meet Echo. Echo lives in a shelter.
She was the loser in a divorce.
Echo isn’t used to her new home –
the cement feels strange on her paws.
When people walk past, she runs
to the front of her cage and smiles.
Then they move on. And Echo
doesn’t understand where they went.
When you buy Pedigree, we make
a donation to help dogs like Echo
find loving homes.
Help us help dogs.
The PEDIGREE adoption drive.

10. Patterns Sympathetic audience = heavy pathos
Audience knows/admires speaker = speaker can instruct/argue without establishing ethos
Audience has never heard of speaker = speaker has to establish ethos
Ignorant/complacent audience = use pathos to shock
Audience against speaker’s position = more logos

11. ETHOS