2. Strategic Planning Mr. BarryYear 12 Business BTEC Extended

3. What is Strategy? 2 minutes End Mr. Barry

4. What is strategy? Mr. BarryYear 12 Business BTEC Extended

5. Strategic Planning Gives direction to organisations A strategic plan is drawn up for a relatively long period of time, typically by senior managers This plan needs to be shaped by the mission and values of the organisation Mr. Barry

6. Mission Statement This sets out the purpose of the organisation, usually in one or small number of sentences It needs to be clear to communicate the key purpose of the organisation to all stakeholders "to organize the world's information and make it universally accessible and useful.” Can you guess what company has this mission statement? Mr. BarryYear 12 Business BTEC Extended

7. Values Statement This sets out the core values of the organisation and what it believes in These values should shape all of the relationships between members of the organisation and other stakeholders http://googlesystem.blogspot.co.uk/2005/10/go ogle-corporate-values.html Mr. BarryYear 12 Business BTEC Extended

8. Individual Work Read page 18 and answer the questions provided Mr. BarryYear 12 Business BTEC Extended

9. Developing Strategic aims and objectives A company’s aims set out its purpose and the values that it stands for, its aims set out in broad terms what the organisation seeks to achieve through its strategic plan Aims of an organisation are closely tied to the mission, and give a general sense of direction for planning Mr. BarryYear 12 Business BTEC Extended