1. Project attractiveness assessment Drs. P. Salz, bChange

2. Issues How do we select the best projects? How do we create a common set of priorities? How do we improve the quality of project proposals? How do we deal with apparently conflicting objectives? How do we reduce risk?

3. Results of bChange Project Attractiveness Assessment Prioritized project plans for the immediate future. Projections of revenues, costs and timescales. Link between company strategy, customer needs, required technological competences and development projects. A structured assessment, review and improvement process. Reduction of risk and uncertainty. Self-assessment tools.

4. Project attractiveness assessment implementation plan communication Analysis of current and new ideas Company objective s Selection Review cycle Define strategic objectives Specify criteria, prepare templates Identify and assign roles Review current projects and initiatives Identify and assess new opportunities Compose current portfolio Create a backlog of projects Collect Clarify Assess unanimity Define review procedure End project Development focus

5. Individual project assessment criteria Profitability, ROI, cash flow Strategic contribution Competitive position Technology impact Uncertainty Exposure Implementation requirements Resource requirements Sample project attractiveness assessment sheet

6. Project portfolio: Sample evaluation and presentation tools 0 20 40 60 80 100 Euro (millions) 2003200420052006 Revenue planning Profitability reference chart Risk assessment

7. Would you like to learn more about creating the perfect R&D portfolio? Please contact Petr Salz at p.salz@bchange.nl for further information