1. Unit 1 Advertising
Word power

2. Brainstorming
How are the following words formed?
health (noun) healthy (adjective)
interest (verb) interesting (adjective)
a prefix
3 parts of a word
a stem
a suffix

3. Noun +y
+ly
+ic
+al
+ous
+ful
health healthy
week weekly
hero heroic
origin original
danger dangerous
help helpful
Verb +ed
+ing
+ive
amaze amazed
excite exciting
attract attractive

4. Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (3) boring
(4) creative (5) fantastic (6) exciting
(7) friendly (8) competitive (9) famous
(10) lucky
Let’s learn more about prefixes and suffixes.

5. The following is a table of common prefixes:
Meaning
Examples (adjectives)
un-
unfair, unnecessary, unimportant, unhappy
in-
incorrect, invisible, incurable, inaccurate
dis-
disable, dishonest, disagree, disappear, discover
re-
rewrite, redo, rebuild, react, retell, recreate
mis-
misunderstand, misdirect, mistake, misuse
not
not
showing opposite
do again
badly or wrongly

6. The following table provides some examples of common suffixes.
Meaning
Examples (adjectives)
-ical
medical, electrical, grammatical, practical
-able
believable, acceptable, reasonable, enjoyable
-ous
adventurous, dangerous
-ful
joyful, helpful, useful, hopeful, wonderful
-less
useless, careless, helpless, hopeless, cloudless
having the quality of
having the ability of
like, full of
characterized by
without

7. learn more about sales and marketing
Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.
learn more about sales and marketing

8. Useful expressions
Product
Market research
Sales and marketing
Sales/marketing department
Consumers
Market share
Sales target
Market leader
High quality
Sales figures
What do they mean?
Can you have a guess?

9. Words-matching sales and marketing sales/marketing department
销售目标
sales/marketing department
市场份额
consumers
市场主导者
market share
销售/营销部门
sales targets
(产品)销售和市场营销
要求学生重点掌握与市场营销有关的短语和词组，为完成下一个目标任务铺平道路。
market leader
销售量
high quality
消费者
sales figures
高质量

10. Practice: B
Possible answers:
(1) product (2) market share
(3) sales figures (4) consumers
(5) high quality (6) market research
(7) sales/marketing department
(8) sales targets
(9) market leader
(10) sales and marketing

11. product sales quality figure consumer discount
Exercise for consolidation
product sales quality figure consumer discount
products
I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band usually has a good________. Recent sales ________
show that it is popular among _________. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try?
Sales
quality
figures
consumers
discount

12. Food and ________ are quite important to our human beings. clothing
Puzzle
用所给单词的形容词形式填空！
Hidden word
1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger c o m e r i a l 1
h e a l t h y 2
h e r o i c 3
a t t r a c t i v e 4
h e l p f u l 5
e x c i t i n g 6
o r i g i n a l 7
d a n g e r o u s 8
Food and ________ are quite important to
our human beings.
clothing

13. Language points

14. commit 犯(错误), 干(坏事) commit a crime/ murder 犯罪/谋杀
committed，committed committing
犯(错误), 干(坏事)
commit a crime/ murder
犯罪/谋杀
A robbery was committed last night.
昨晚发生了一起盗窃案。
If you commit a crime you can never escape being punished.
你要是犯罪,就逃脱不了要受惩罚。
commit

15. As a member, we must keep our commitment.
commitment n. 承诺;诺言;承担的义务
As a member, we must keep our
commitment.
At the Forum, the member countries of the UNESCO made a commitment to provide “complete, free and compulsory (必修的：义务的) primary education of good quality for all children by 2015”.

16. suicide n. (crime of ) self-murder 自杀,自毁,
It will be political suicide to hold an election.
大选等于政治上灭亡。
commit suicide 自杀
vt. [suicide oneself]
drive sb. to suicide
使某人自杀
suicide

17. Thank you
for your cooperation!