1. Andrew Lippman lip@mit.edu October, 2004 Viral Innovation

2. Viral Radio Open systems such as PCs gain capacity with more units, traditional communications systems divide fixed capacity among elements. Can we make communications systems (telephones, networks) that are viral and economic? Social Context

3. Scalable Incremental Contributory Viral Innovation Viral systems are innovative through modularity and distribution of capability -- the intelligence is at the ends e.g.: Fax machines, Internet

4. Education: The learners are the innovators, infrastructure makes the system rigid Communications: The intelligence is now in the phones, will the carriers be marginalized? Healthcare: Patients as a group already are more up-to- date than their physician; the average psychologist reads no more than one journal per month Viral Possibilities Nations gain first-world status by focus and central planning; they become leaders by diffused imagination

5. Legitimate: Economic Centralized (Scalable) Viral: Optimized for innovation Low risk Agility Lippman’s Helix After Fine

6. Legitimate: Economic Centralized (Scalable) Viral: Optimized for innovation Low risk Agility When? Base Techs Going Legitimate Magic is when tech is in sync with society

7. Directories Clarity of Question Recall/Explore R.E Broker Plumber LHC Intent/Context

8. Agile engagement Transparency of demonstration Multiple levels of engagement Collaboration Options for use of lab Engaging Others Reading Wired is as bad as visiting your lab twice a year

9. Communications: Viral Human Augmentation: Bionics Fabrication: Molecules to cities Waves Acute costs Diffuse benefits