1. ColdFusion MX 7 “Blackstone” Macromedia, Inc

2. macromedia 2005 Living With Today’s Internet Chronic problems continue to exist for users and developers Printing content from the browser is barely acceptable Well-formatted information in the browser is constrained by poor HTML display options Information capture is inefficient due to HTML limitations using rows and columns in forms

3. macromedia 2005 The Mobile Internet The digital world is changing Billions of mobile devices are Internet- connected, but without access to useful applications Secure, scalable protocols exist, but are primarily utilized by simple communications applications Small number of applications are available because it’s too complex and expensive to create and deploy them

4. macromedia 2005 Introducing ColdFusion MX 7 Building better applications Eliminating the chronic problems Printable web content Efficient information capture Well-formatted information display The Mobile Internet opportunity Removing the complexity and high cost Extending applications to the rest of the Internet beyond the browser

5. macromedia 2005 The Challenge Printable Web Content The Solution Automatically transform web content into document formats PDF FlashPaper 2 Print Save Email Poor printing implementation with current browsers Better Web Applications — Printable Web Content

6. macromedia 2005 Rich Forms Macromedia Flash or XML Forms Complex, multi-step forms Tab and accordion navigators Flash grid, tree, and calendar controls Better Web Applications — Rich Forms

7. macromedia 2005 High-quality, structured business reports in the context of your applications ColdFusion Report Builder for fast & easy report design Seamless integration into your existing web applications Structured Business Reports The Challenge Building reports with HTML is difficult and time consuming Poor quality results Not printable or portable Costly third party add-ons, poor integration The Solution Better Web Applications — Structured Business Reports

8. macromedia 2005 The Mobile Internet Opportunity Web Page HTTP Mobile Devices SMS Instant Messaging

9. macromedia 2005 Event Gateway Beyond The Browser SMS text messaging Instant Messaging Server Developer A New Class of Applications – Beyond The Browser

10. macromedia 2005 Reacting To Events Applications react to or create events File system changes TCP/IP Asynchronous CFML JMS Event Gateway Server Developer SMS text messaging Instant Messaging File Systems Gateway Socket Gateway Asynchronous CFML Gateway Java Gateway A New Class of Applications – Reacting To Events

11. macromedia 2005 Enterprise Manager Easily Manage Multiple server instances Server clusters High availability Scalability Security COLDFUSION MX 7 Server Management And Deployment – Enterprise Manager ScalableReliableSecure

12. macromedia 2005 J2EE Archives Applications and ColdFusion runtime deployed as standard J2EE package EAR WAR Run without source code Java Bytecode CONFIG INFO Datasources Settings RESOURCES Components HTML Image EAR / WAR MACROMEDIA JRUN 4 Server Management And Deployment – J2EE Archives CFML

13. macromedia 2005 Reacting To Events Applications react to or create events File system changes TCP/IP Asynchronous CFML JMS Event Gateway Server Developer SMS text messaging Instant Messaging File Systems Gateway Socket Gateway Asynchronous CFML Gateway Java Gateway A New Class of Applications – Reacting To Events

14. macromedia 2005 Printable Content CFDOCUMENT - Finally, an easy way to print or save web content – as you see it! Rich Forms CFFORM - Finally, an easy way for developers to build and maintain great looking forms Reporting CFREPORT - Finally, an affordable, easy way to display structured data in applications The Mobile Internet Event Gateways - Groundbreaking - extending the Internet to billions of Internet-connected mobile devices using secure SMS text messaging New Deployment Choices Enterprise Manager - Finally, a simple way to achieve high availability Key Benefits Review

15. macromedia 2005 ColdFusion MX 7 Editions Standard Edition Create powerful web applications in record time for workgroups or single web application environments Enterprise Edition Deliver a new class of applications for highly scalable, reliable, multiple application or J2EE application server environments Build Accessible, high quality rich forms Transform HTML content into Adobe® PDF or FlashPaper™ 2 format Create structured business reports Deliver beautiful charts and graphs Text searching J2EE packaging and deployment High-performance reporting and document generation Enterprise Manager Server-instance clustering Event gateways Expanded operating system & database support Sourceless deployment

16. macromedia 2005 ColdFusion MX 7 - Net Benefits Summary Shortens project development time Provide users with compelling new capabilities Printable web content Rich Flash Forms High quality formatted information Solves new problems Structured Business Reporting High-quality dynamic document generation Extends applications to mobile users

17. ColdFusion MX 7 The fastest, most cost-effective way to build and deploy Internet applications