1. Use this title slide only with an image Transforming Business for the Digital Era Jay Thoden van Velzen, P&I IoT & Customer Innovation February 11, 2016 Public

2. ©2015 SAP SE or an SAP affiliate company. All rights reserved.2 Public Sources: Business Insider, www.emarketer.com, SAP Fact Sheet. Impact Report, Harris Interactive. Colin Shaw and John Ivens, 2010; Deloitte Millennial Study, 2015; Shell, 2014; WRI, 2014; SAP SE, 2014. Towers Watson, 2012, Business Insiderwww.emarketer.comTowers Watson, 2012 Digitization of Customer Experiences Real-time, contextual experiences across every channel 87% of first generation digital natives are connected to the internet while watching TV Digitization of Resources Data is a new asset. The Network is the new electricity. savings through connected vehicles $5.6T Digitization of Work Work is no longer a place, but an activity 83% of executives plan to increase use of contingent workers in the next 3 years The Digital Economy: This Time It IS Different

3. ©2015 SAP SE or an SAP affiliate company. All rights reserved.3 Public 86% of Global CEO’s are investing in iOT, cloud, mobile, and big data and personally championing their use Sources: McKinsey Study, 2013; CloudTweaks.com; Ericsson, 2014; CIO Insight, 2014; Adweek, 2014, 18nth Global CEO Survey, PWCCloudTweaks.comEricsson, 2014CIO Insight, 2014Adweek, 2014 Mobile 90 % of the world’s population over 6 years old will have a mobile device by 2020 Internet of Things 212 Billion connected devices on the internet of things by 2020 Big Data 44 trillion gigabytes of data generated by 2020 Cloud 36 % of all data will be stored in the cloud by 2016 The Key to Success Lies in Harnessing the Power of Digital Technologies

4. ©2015 SAP SE or an SAP affiliate company. All rights reserved.4 Public Digital Disruption Isn’t Just a Technology Shift. It’s a New Business Model in Which Winners are Reimagining a Radically Different Future SeamlessData-Driven Connected + + Sophisticated experiences made Simple Used end-to-end-across the value chain Deployed at massive Scale across networks Real-time information across the internet of things Global Leader in Cleaning SolutionsGlobal Leader in Agricultural Equipment Leader in on line movie rentals Global Leader in Air system technology Now monetizes compressed air, not just compressors Reduced 5700 sq. ft. stores to just 12 sq. ft. Turned reactive downtime to predictive availability Seamless commerce without any human intervention

5. ©2015 SAP SE or an SAP affiliate company. All rights reserved.5 Public Digital Business is Here to Stay Disruption and Business Opportunities are Everywhere Under Armour is not just selling shirts and shoes – It is connecting 38 million people on a digital health platform Facebook is not just a social network – It is the largest media company, even though it doesn’t create content Uber is not just another taxi company – It is transforming into an “urban logistics” company with 200,000 drivers, roughly double the size of the UPS delivery workforce Siemens is not just an industrial powerhouse – It is a software company connecting its industrial assets in the cloud and enabling customers to generate new revenue streams by selling services, not products Alibaba is not just the largest e-commerce company – It is also a financial services and technology company, blurring industry lines Leaders are emerging from nowhere 90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy* Early adopters are winning Early adopters are achieving 9%+ revenue creation, 26%+ impact to profitability, and 12%+ market valuation* Industry boundaries are blurring Every company is expanding beyond traditional industry boundaries and also becoming a technology company Digital business models are disruptive. The rules have changed.

6. ©2015 SAP SE or an SAP affiliate company. All rights reserved.6 Public SAP is Uniquely Qualified to Master Complexity For Over 40 Years, SAP Has Led at Every Major Economic Inflection Point Simplifying Decisions Enable 3M rows of shopping data per minute; 1000+ users; 94% responses in less than 2 sec. each on “Black Friday” Retailer with 245M customers per week across 11K stores Simplifying Technology Converted 38TB of data to 8TB in-memory with SAP HANA to unlock the power of real-time Consumer goods firm serving 2B customers worldwide Simplifying Processes Coordinate a supply chain of 4 million parts from 1500 suppliers across 30 countries to build one airplane Aerospace Manufacturer serving billions of passengers per year By solving the worlds most complex business problems 1972 Data Processing 1979 Globalization 1991 Internet 2015 Digital SAP R/1 SAP R/3 SAP S/4HANA SAP R/2

7. ©2015 SAP SE or an SAP affiliate company. All rights reserved.7 Public SAP Has Evolved to Meet Your Simplification and Digital Needs Through Years of Organic Innovation and $30B in M&A, SAP Has Transformed 80 million business cloud users 1.9 million connected businesses $800 billion+ in B2B commerce 99%+ of mobile devices connected with SAP messaging 75k employees representing 120 nationalities 295K customers Operating in 191 countries 2011 SAP HANA launched 2012 SAP Cloud launched 2014 SAP business networks are the largest marketplace in the world 2015 SAP HANA Cloud Platform 2015 SAP S/4HANA: Most modern ERP system Solutions for 25 industries and 12 LoBs 98% of top valued brands are our customers 74% of world’s transactions managed on SAP

8. ©2015 SAP SE or an SAP affiliate company. All rights reserved.8 Public SAP is Transforming to Help You Outperform Together We Will Make a Difference Early flood detection in India With SAP HANA and SAP Predictive Analytics, water levels can be monitored in real time to alert the population about the occurrence of floods and ultimately save lives. Fire and rescue New South Wales now has a comprehensive view of fire and disaster risk to protect 7 million residents. 30+ years of experience available in real time in SAP HANA ensures the right people are addressing emergencies at the right time. Vision Mission Strategy Help the world run better and improve people’s lives Help our customers run at their best Become the cloud company powered By SAP HANA Combating breast cancer With the patient data explorer running on SAP HANA, NCT is able to analyze patient data from different sources (such as tumor registries, biobank systems, physicians notes) to offer a comprehensive view of patient medical history in real time and accelerate the development of individual, highly adjusted cancer therapies. Case studies:

9. ©2015 SAP SE or an SAP affiliate company. All rights reserved.9 Public For the world For businessFor you 74%98%97% of the world’s transaction revenue touches an SAP system SAP customers represent 98% of the top 100 most valued brands in the world Mobile solutions from SAP reach 97% of the world’s mobile subscribers via text messaging For More than 40 Years, SAP Has Helped the World Run Better and Improve People’s Lives

10. ©2015 SAP SE or an SAP affiliate company. All rights reserved.10 Public Source: SAP Corporate Fact Sheet 1/2015 THE cloud company powered by SAP HANA Fastest- growing database vendor Fastest- growing company at scale in the cloud Market leader for mobile apps for business Market leader in products for business analysis SAP HANA is the market leading platform for real-time computing We are the World’s Largest Provider of Enterprise Application Software

11. ©2015 SAP SE or an SAP affiliate company. All rights reserved.11 Public Customers 87% of Forbes Global 2000 98% of the 100 most valued brands Financials €14.87B (+6%) software and software- related services revenue €5.5 B (+4%) software and cloud revenue 100% of Forbes top sustainability companies 80%+ are SME companies €17.5 B (+4%) Total revenue Solutions 25 Industries 11 Lines of business Employees 74,406 employees EMEA: 33,340 Americas: 22,071 APJ: 18,995 79% Employee Engagement Index SAP HANA 5,800 SAP HANA customers 1,800 startups 8,500 trained partners 120+ nationalities worldwide 70% Business Health Culture Index Source: SAP Corporate Fact Sheet 1/2015; SAP Integrated Report 3/2015 Delivering Outstanding Results to Our Customers and Stakeholders

12. ©2015 SAP SE or an SAP affiliate company. All rights reserved.12 Public Industry’s largest base of Cloud users Industry’s most comprehensive Cloud portfolio The leading social business platform The largest, most global and comprehensive business Network Largest business Cloud deployments Annualized run rate in SAP Cloud business More business professionals use Cloud solutions from SAP than from any other vendor on the planet. Market-leading public apps (#1 in HCM, Procurement, Business Networks and Social Collaboration) covering all lines of business More users than Chatter, Yammer 1.6 million connected companies in 190 countries transacting over $600B in commerce annually Some with about 2 million users. Public, private and managed service offerings Over 40% year-over-year growth in the cloud 44M30+ 15M+ $600B+~2M $1.7B+ The Fastest Growing Enterprise Cloud Company at Scale

13. ©2015 SAP SE or an SAP affiliate company. All rights reserved.13 Public Source: KPIs Includes Ariba, Quadrem, Bprocess, FieldGlass and exclude OnPremise 1.5+ Million Trading Partners 74% Of world Transactions $730+ Billion In Commerce 108+ Million Documents (P.O. + Invoices) 11+ Million Timesheets Processed Joins the network every 1.2 minutes 165+ Million Catalog Items 17 Million Leads sent to sellers 6.7 Million Users 1 new company And Run the World’s Largest Business Network

14. ©2015 SAP SE or an SAP affiliate company. All rights reserved.14 Public Personalized Treatment for Cancer Patients using SAP HANA for genome analysis Transact $346 million in annual spend; 445 suppliers; 17 countries with Ariba To become a truly global enterprise, a complete digital transformation was a prerequisite. We chose SAP S/4 HANA With hybris, set a new record—2 minutes to close a sale initiated in response to a customer tweet. Engage their most loyal fans with Player comparison tool using SAP HANA Cloud Platform and Lumira With SAP, You Can Reimagine the Way You Serve Your Customers, Engage Your Workforce, and Unleash the Power of Your Network

15. ©2015 SAP SE or an SAP affiliate company. All rights reserved.15 Public Reimagine the Boardroom as a True Digital Enterprise But Complexity in Business Processes, Decision Making, and Technology Stands in the Way CMO What if I could predict what each one of my 1.5 Million customers wanted before they even knew it? CPO What if procurement happened with no human intervention and parts reordered themselves? CFO What if our balance sheet, wrote itself? CEO What if I could ask any question of my business, and get insightful, fact based answers in seconds, not days CHRO What if I could simply click a button to get anyone, anywhere to work for us when we need it? CIO What if I was free to spend 90% of my budget on securing the future, instead of managing the past? Complexity costs companies up to 10% of profit

16. ©2015 SAP SE or an SAP affiliate company. All rights reserved.16 Public Complexity is an Obstacle to Digitization Complexity is a Barrier to Simplification, Innovation and Transition to Digital 81% Of executives surveyed believe simplification is important for their organization and 88% admit IT investment is important to achieve simplification Source: SAP benchmarking 36 Enterprise apps per billion US dollars in revenue for the average company. This is driving most of the technical complexity. Source: SAP benchmarking In a digital economy, speed and agility matter more than ever. While standardization remains a key pillar to successful use of technology, simplification and business innovation need to be added to the business agenda. $50 billion Incremental revenue available through simplification in the United States, United Kingdom, and Germany combined. Source: S+G Global Brand Simplicity Index 2013

17. ©2015 SAP SE or an SAP affiliate company. All rights reserved.17 Public SAP HANA is the Ultimate Simplifier A New Paradigm in Computing Opens Infinite Opportunities for Innovation and Simplification REIMAGINE BUSINESS MODELS REIMAGINE BUSINESS PROCESSES REIMAGINE WORK Digital winners have embarked on a complete reimagining of their business across three dimensions: Bringing together transactions and analytics on the same platform. uniting structured data (e.g., finance) and unstructured data (text, video, voice) will change the way businesses plan, scale, and innovate.

18. ©2015 SAP SE or an SAP affiliate company. All rights reserved.18 Public SAP HANA Architecture is Revolutionary Speed and Agility Require a Modern Technology Platform

19. ©2015 SAP SE or an SAP affiliate company. All rights reserved.19 Public SAP Offers the Only End-to-End Digital Business Solution SAP HANA Enables Digitization Across 5 Business Pillars Through organic innovations and strategic acquisitions, SAP has the best solution portfolio and expertise required to enable your digital strategy. SAP is the preferred choice to turn your digital vision into reality.

20. ©2015 SAP SE or an SAP affiliate company. All rights reserved.20 Public SAP Service and Support to Drive Your Success It’s All About Value Across the Customer Lifecycle to Make the Benefits of Digital Transformation a Reality Learn | Extend / Innovate | Engagement Foundation | Support ADVISE Simplify and innovate Digital innovation road map and plan Co-innovation by industry IMPLEMENT With proven best practices Implement with SAP Activate Simplified consumption experience for SAP S/4HANA SAP Best Practices, methodology, and guided configuration RUN All deployment models Run with one global support One global, consistent experience End-to-end support – on premise, cloud, hybrid OPTIMIZE For continuous innovation Optimize to realize value Continuously capture and realize benefits of digital transformation SAP Service and Support provides the expertise, assets, and the proven methodologies required to accelerate business innovation, reduce TCO, and run a stable platform (on premise, in the cloud, and hybrid)

21. ©2015 SAP SE or an SAP affiliate company. All rights reserved.21 Public SAP Comprehensive Ecosystem Orchestrating the World to Deliver Faster Value Our comprehensive ecosystem offers integration into A wide range of business services (banking, travel, etc.) Open architecture: choice of hardware and software Complementary and innovative third-party solutions Reach – partners to serve your business of any size, anywhere in the world Forum for influence and knowledge Significant digital expertise and skill sets

22. ©2015 SAP SE or an SAP affiliate company. All rights reserved. Thank you Contact information: Jay Thoden van Velzen jay.thoden.van.Velzen@sap.com +1 408 921 1301

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