1. Strengths Opportunities Threats Weaknesses Key Meeting Topics For 2016 Based on SWOT Anaylsis Facilitated by: Mike MacNair

2. Strengths SWOT ANALYSIS

3. Are we accurately delivering the messages of our strengths? (Marketing, material, websites….) Are our sales teams accurately delivering the message? (Material & Team assessments?) Policy compliance tools and practices? Reporting Analysis/consultation best practices? Duty of Care? Data consolidation?

4. Weaknesses SWOT ANALYSIS

5. Developing new entrants into the industry? Airline pricing strategies? (Specifics? LH?) Technology reliance? (Specifics?) Future of GDS? (What? When? How?) Concur service issues and the threat of them operating around TMC’s Strategies for smaller agencies to keep up? (outsource, new model, sale) Fee justification strategies & capacity against free?

6. Opportunities SWOT ANALYSIS

7. Opportunities SWOT ANALYSIS

8. Networking with ASTA. Furthering a relationship. (Results?) GBTA. How to work together better. Local chapters. The latest technology innovations for 2016? (Which?) The growing technology skill set. How to get it, it’s roll in the operational structure? New revenue sources? (specifics?) Social Media best practices? M & I (Who has what? Key learnings from building it? Global (Who? How? How many? Needs?) Cross Selling success stories? C2L, C2M?

9. Threats SWOT ANALYSIS

10. Economic Update. Global terrorism threats? (Topic?) Data security? (Specifics?) Direct connect threats? (Specifics?) Travel content fragmentation? Commoditization? (Roll with Concur…)

11. Overall Top 5 1) 2) 3) 4) 5)

12. Where do we go from here…