Presentation is loading. Please wait.

Presentation is loading. Please wait.

VS. Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads)

Published byErin Townsend Modified over 8 years ago

Similar presentations

Presentation on theme: "VS. Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads)"— Presentation transcript:

1 VS

2 Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads) UK (832 ads) Normative data (averages) motivated involved Branding clarity British Airways Involvement diagnostics* * Involvement diagnostics benchmarked from Feb 2011. Category average: 14 ads Distinctive Soothing Gentle Dull Irritating Disturbing Interesting Pleasant Weak Boring Unpleasant Involving All UK average 6 executions tested

3

4

5

6

7

8 Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 101 Adults Category average Total Motivated/involved 53% 4849 Category (38 ads) UK (832 ads) Normative data (averages) motivated involved Branding clarity easyJet Involvement diagnostics* * Involvement diagnostics benchmarked from Feb 2011. Category average: 14 ads Distinctive Soothing Gentle Dull Irritating Disturbing Interesting Pleasant Weak Boring Unpleasant Involving All UK average 2 executions tested

9

10

Download ppt "VS. Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads)"

Similar presentations

Skoda Creative Benchmarking May 2011. About Newspaper Creative Benchmarking.

Skoda Creative Benchmarking May About Newspaper Creative Benchmarking.
Source: Independent/Independent on Sunday/Times/Sunday Times Category: Alcoholic drinks Date: February, March, April, November 10 Tested: November 2010.

Source: Independent/Independent on Sunday/Times/Sunday Times Category: Alcoholic drinks Date: February, March, April, November 10 Tested: November 2010.
Source: Guardian Category: Retail Date: October 06 2011 Tested: November, 2011 Sample: 95 Chief shoppers 4 page Advert tested – Waitrose.

Source: Guardian Category: Retail Date: October Tested: November, 2011 Sample: 95 Chief shoppers 4 page Advert tested – Waitrose.
Conferences and Incentives Statistics 2009 1 April 2010 CMR Cypronetwork Marketing Research & Consulting PRESENTATION OF MAIN RESULTS CONFERENCES AND INCENTIVES.

Conferences and Incentives Statistics April 2010 CMR Cypronetwork Marketing Research & Consulting PRESENTATION OF MAIN RESULTS CONFERENCES AND INCENTIVES.
National Newspapers Creative Benchmarking 6 mortgage ads and campaigns May 2011.

National Newspapers Creative Benchmarking 6 mortgage ads and campaigns May 2011.
A retailers role in healthy eating Gill Fine Head of Food & Health.

A retailers role in healthy eating Gill Fine Head of Food & Health.
It’s a component of the Newspaper Effectiveness Metric which is run by the newspaper industry marketing body, The Newspaper Works. A monthly study designed;

It’s a component of the Newspaper Effectiveness Metric which is run by the newspaper industry marketing body, The Newspaper Works. A monthly study designed;
The Newspaper Effectiveness Metric. Content Why create a Newspaper Effectiveness Metric? The Newspaper Effectiveness Metric in summary Validation of the.

The Newspaper Effectiveness Metric. Content Why create a Newspaper Effectiveness Metric? The Newspaper Effectiveness Metric in summary Validation of the.
Newspaper Creative Benchmarking AUGUST 2011. Significantly different to Retail Average at 90% c.l. All Newspaper NormsARCBS Ad size: FPC Appeared: July.

Newspaper Creative Benchmarking AUGUST Significantly different to Retail Average at 90% c.l. All Newspaper NormsARCBS Ad size: FPC Appeared: July.
How Brand Advertising in Newspapers works best December 2009 BONDS Update!

How Brand Advertising in Newspapers works best December 2009 BONDS Update!
 How Brand Advertising in Newspapers works best Bonds September 2009.

 How Brand Advertising in Newspapers works best Bonds September 2009.
BMW Creative Benchmarking May 2011. About Newspaper Creative Benchmarking.

BMW Creative Benchmarking May About Newspaper Creative Benchmarking.
Validity tests: 1.Amy studied, so she must have received a 180 2.Amy didn’t get a 180, so she must not have studied 3.Amy didn’t study, so she must not.

Validity tests: 1.Amy studied, so she must have received a Amy didn’t get a 180, so she must not have studied 3.Amy didn’t study, so she must not.
Long copy ads Examples. All UK average Total Motivated/involved 58%49% UK (735 ads) Normative data (averages) motivated involved Branding clarity.

Long copy ads Examples. All UK average Total Motivated/involved 58%49% UK (735 ads) Normative data (averages) motivated involved Branding clarity.
Suzuki Creative Benchmarking May 2011. About Newspaper Creative Benchmarking.

Suzuki Creative Benchmarking May About Newspaper Creative Benchmarking.
Citroen Creative Benchmarking May 2011. About Newspaper Creative Benchmarking.

Citroen Creative Benchmarking May About Newspaper Creative Benchmarking.
Mitsubishi Creative Benchmarking May 2011. About Newspaper Creative Benchmarking.

Mitsubishi Creative Benchmarking May About Newspaper Creative Benchmarking.
N Isleham 2011-12 Test pits containing pottery dating to 8 th century BC – mid 1 st century AD Undisturbed levels Test Pit with no pottery of this date.

N Isleham Test pits containing pottery dating to 8 th century BC – mid 1 st century AD Undisturbed levels Test Pit with no pottery of this date.
Newspaper Creative Benchmark Report ING Direct November 2010.

Newspaper Creative Benchmark Report ING Direct November 2010.
Established in 2006 by the major Australian newspaper publishers: – News Limited – Fairfax Media (including Rural Press) – APN News and Media – West Australian.

Established in 2006 by the major Australian newspaper publishers: – News Limited – Fairfax Media (including Rural Press) – APN News and Media – West Australian.

Similar presentations

Ads by Google