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Published byErin Townsend Modified over 8 years ago
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Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 102 Adults Category average Total Motivated/involved 55% 4849 Category (38 ads) UK (832 ads) Normative data (averages) motivated involved Branding clarity British Airways Involvement diagnostics* * Involvement diagnostics benchmarked from Feb 2011. Category average: 14 ads Distinctive Soothing Gentle Dull Irritating Disturbing Interesting Pleasant Weak Boring Unpleasant Involving All UK average 6 executions tested
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Category: Travel Date: September, 2011 Tested: October, 2011 Sample: 101 Adults Category average Total Motivated/involved 53% 4849 Category (38 ads) UK (832 ads) Normative data (averages) motivated involved Branding clarity easyJet Involvement diagnostics* * Involvement diagnostics benchmarked from Feb 2011. Category average: 14 ads Distinctive Soothing Gentle Dull Irritating Disturbing Interesting Pleasant Weak Boring Unpleasant Involving All UK average 2 executions tested
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