1. Rockonomics for Statisticians

4. Resources

5. Listmania: Rockonomics

6. ‘Lifting the Lid’ on Album Consumption

7. Top Albums by Median Rank Should we measure success of an album by the sum of its parts? Or the distribution of its parts? 7

8. Defining Median Rank -For each album, get the median number of streams out of all tracks in that album and rank by that number -Accounts for skew normally seen in single-heavy albums 8

9. Top 2014 Albums by Streams Top 2014 Albums by “Median Rank” x – Ed Sheeran PRISM – Katy PerryG I R L - Pharrell TRUE - AviciiDuizend Spiegels – Marco Borsato Night Visions – Imagine Dragons21 - Adele Racine Carrée - Stromae18 Months – Calvin Harris In The Lonely Hour – Sam SmithRivals - Kensington Love In The Future – John LegendRacine Carrée - Stromae G I R L - PharrellParadise Valley – John Mayer 7 Layers - DotanXSCAPE – Michael Jackson Pure Heroine - LordeNo Sound Without Silence – The Script 9

10. First Aid Kit with the Audience Over, Afterwards

11. Dutch Spotify streaming volumes of First Aid Kit grew 135% and new fans grew by more than 80%, with engagement and fan growth spread across ages and gender, especially males in their 20s and 30s Dutch Spotify streaming volumes of First Aid Kit grew 135% and new fans grew by more than 80%, with engagement and fan growth spread across ages and gender, especially males in their 20s and 30s

12. “ The accessibility of music unknown to a potential fan is under their thumb in their smart phones. We only have to persuade them to push the button…” - Eric van Eerdenburg, Lowlands Festival Director

13. How lean forward in EU can drive lean back in the US

14. Curated Playlists Spotify curated playlists surface popular and new music to users. Top Lists Spotify curated top lists based on streaming metrics surface popular music to users. Other Playlists Users discovering content through playlists created by other users. Other This catch all ‘other’ term refers to a variety of immaterial discovery methods. Search This is the most lean forward means of consumption on Spotify – users actively searching for content. Leaning Against the Wind From one extreme of passive consumption to another of greater interactivity. Most lean back Most lean forward

15. The majority of discoveries in Germany were lean forward, either by search, other or others’ playlists.

16. The means of discovery in the UK are similar (but later) to Germany. Lean forward mechanisms are highly significant.

17. In the US, lean forward mechanisms are almost non-existent, but curated lean back playlists took ‘Waves’ into the US top 40.

18. In the US, Spotify streams begin ramping up as early as February, Shazam tags follow in late April and then radio spins finally pick up as late as June. Yet hidden from this normalized chart is that, for the first half of 2014, U.S. radio airplay had been almost non-existent with only 2,000 plays across the entire country.

19. Anatomy of a hit shows why radio needs to follow Spotify

20. Establishing unique ‘reach’ by age and gender, And doing so in real time? Does Spotify bring new applications for mean, median and mode? Are ‘playlists without borders’ changing the order of events? Is it still the case that human instinct leads, and data then follows?

22. Special ‘Stockholm Thank You’ Jane Naylor and ONS