1. 1 This resource contains example(s) of demonstrating identification of gaps in literature in Business-related disciplines. Follow the steps below to customise the slides for your course: 1.Choose an appropriate example extract from a student assignment (graded A) 2.Copy the extract into the example slides (slide 4) 3.Highlight words and phrases that illustrate identification of gaps in literature 4.Provide the full version of the assignment  students identify further examples (slide 5) 5.Encourage the students to bring in their own writing (slide 5) 6.Delete guidance slide 1 in this resource before using in your sessions Guidance on customising this resource How to demonstrate identification of gaps in current literature in assignments Email PAD team for further guidance pad@beds.ac.ukpad@beds.ac.uk In this resource: A gap in literature points to an underexplored area in research, or a newly emerging field. This could be as a result of a new phenomenon developing, which requires examining; or, new knowledge being created, that combines different disciplines. Limitations could be identified in relation to a theory, a method, or a specific study. Exploring the limitations can help identify gaps and form research questions for further analysis.

2. Write to attract a higher grade: How to demonstrate identification of gaps in literature 2

3. Discussion: How do we demonstrate identification of gaps in current literature in academic writing? 3 How to demonstrate identification of gaps in literature o What do we mean by ‘gaps’ in literature? o Why would your lecturers want to see evidence of identification of this in your assignments? o Think of instances/ parts of assignments - where would it be most suitable to demonstrate identification of gaps in literature? o How can you best incorporate this in your writing?

4. Example 1. How does the author demonstrate identification of gaps in the literature? 4 The Impact of Web Analytics on E-business When discussing a business’s ability to extract value from the data, there were management issues surrounding this. There is not yet a tried and tested strategy in guiding a business in the deployment of big data analytics solutions as analytics is still relatively new (Bhatnagar, 2009; George, 2014). Academics, Scientists and Businesses are still trying to fully understand it’s potential (Bhanagar, 2009; George,2014). However, as it continues to grow, research into strategies that weigh up the benefits with the costs will need to be done. How to demonstrate identification of gaps in literature

5. Task 1: Can you identify any other examples of identification of gaps in the literature in the text provided? Justify your answer. 5 Task 2: Identify examples of identifying gaps in literature in your own and your peers’ writing. How to demonstrate identification of gaps in literature