1. Sony Pictures Entertainment Domestic Market Share Domestically, as of September 16 th, total box office is up 3% from 2011 at $7.7 billion. SPE is currently #2, behind Fox, with nearly 16% market share. This compares to a #4 rank and 12.4% market share at the same time in 2011; a nearly 30% increase. SPE’s total domestic box office for 2012 is estimated at over $1.6 billion; potentially #1 in market share.

2. Sony Pictures Entertainment International Market Share Internationally, as of September 16 th, SPE is ranked #3 with 17.3% market share; up from #5 and 13.4% in 2011. SPE’s total international box office for 2012 is estimated at roughly $2.5 billion; potentially #1 in market share.

3. Sony Pictures Entertainment Worldwide Market Share 13.1% Rank #5 16.5% Rank #2 For 2012 to date, SPE is #2 in worldwide box office market share behind Warner Bros. with 16.5%, up from #5 and 13.1% for 2011. SPE’s total worldwide box office for 2012 should be close to $4 billion, a company record.

4. ($Million)(Million) Domestic box office (DBO) dropped 4% in 2011, following record $10.6 billion box office years in 2009 and 2010. Admissions in 2011 were down 4% to 1.28 billion tickets sold, the lowest level in ten years. Launch of 3D in 2009 reinvigorated DBO, generating $1B in box office and representing 10% of DBO. 3D grew to over $2B and 21% of 2010 DBO and dropped to 18% and $1.8B in 2011. In 2012 to date, 3D is roughly 15% of DBO. DBO for 2012 through August is up over 4% versus 2011, and admissions are also up 3%, driven by AVENGERS, HUNGER GAMES and DARK KNIGHT. Average ticket price is $8.11, up 40% from $5.81 in 2002. Theatrical Market Highlights Domestic Box Office Industry Data 1% 2% 1% 10% 21% 18% Source: MPAA “Theatrical Market Statistics 2011” Report, issued February 24, 2012

5. 5 Global box office reached $32.6 billion in 2011, up 3% over 2010. DBO was down 4% in 2011 as 3D dropped for the first time since its inception in 2006. Since 2007, DBO is up only 1.1%, driven by higher ticket prices. EMEA grew 4% in 2011, driven by Russia and France. Since 2007, EMEA is up 4.5%. Asia box office grew 6% in 2011, largely due to 35% growth in China, which became the #2 international market behind Japan. Since 2007, Asia box office is up nearly 7%. Latin America box office grew 25% in 2011, driven by Brazil and Mexico. Since 2007, Latin America box office is up nearly 13%. International box office is up 35% over five years ago, driven by growth in emerging markets, especially China and Russia, as well as a relatively healthy 3D market internationally. Source: MPAA “Theatrical Market Statistics 2011” Report, issued February 24, 2012 Theatrical Market Highlights Worldwide Box Office Industry Data

6. 6 Source: Screen Digest Cinema Intelligence Report dated September 19, 2012 Theatrical Market Highlights Top 10 International Box Office Markets Over the past ten years: Japan retained #1 rank but had the lowest growth of the 10 top markets. China grew from the #19 to #2 market as its box office grew 20-fold from $100 million to $2 billion. Russia climbed from #18 to #7 as box office grew 10-fold to over $1.1 billion. UK dropped from #2 to #4, having the lowest 10 year growth rate next to Japan. Although Korea and Italy saw strong growth, they fell from #7 & #8 to #9 & #10, respectively, as China and Russia moved up. Spain and Mexico dropped out of the Top 10, despite 50-80% growth each. India moved from #6 to #5, but remains a local film powerhouse, with Hollywood films making up less than 10% of total box office. Over the past ten years: Japan retained #1 rank but had the lowest growth of the 10 top markets. China grew from the #19 to #2 market as its box office grew 20-fold from $100 million to $2 billion. Russia climbed from #18 to #7 as box office grew 10-fold to over $1.1 billion. UK dropped from #2 to #4, having the lowest 10 year growth rate next to Japan. Although Korea and Italy saw strong growth, they fell from #7 & #8 to #9 & #10, respectively, as China and Russia moved up. Spain and Mexico dropped out of the Top 10, despite 50-80% growth each. India moved from #6 to #5, but remains a local film powerhouse, with Hollywood films making up less than 10% of total box office.

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8. 8 Theatrical Market Highlights SPRI Market Rankings