1. December 1, 2011

2. Film Industry Data Projects Spring 2011 Elliott Gensler Lexi Lessaris Parker Mantell Raymond Raff Jake Stineker Fall 2011 Allison Fox James Lynch Andrew Weiss

3. Data from Gene Brown’s Movie Time

4. Data from MPAA.com

5. Box office revenue U.S./Canada Box Office 20062007200820092010% Change 10 vs. 09 % Change 10 vs. 06 U.S./Canad a $9.2$9.6 $10.6 --15% Internation al $16.3$16.6$18.1$18.8$21.213%30% Total$25.5$26.3$27.8$29.4$31.88%25% Source: Rentrak Corporation – Box Office Essentials. Includes box office generated during the calendar year from January 1- December 31, 2010 MPAA calculates international box office country-by-country based on a variety of data sources, including Rentrak Corporation, local sources, Screen Digest, and others. 2009 international box office was revised due to a change by source.

6. Revenue analysis ticket prices are increasing much faster than inflation

7. Average ticket price for a family of four (US$)

8. Rapidly Growing Importance of 3D Box Office Revenues (US/Canada), Billions of Dollars, 2006-2010

10. This chart shows the increasing of popularity of 3-d movies over the past few years. Tickets for 3-d movies are typically around $3-4 more than the average movie ticket, which helps supplement the box office’s income.

11. Data from Gene Brown’s Movie Time and MPAA.com

12. Data from Gene Brown’s Movie Time and www.census.gov

13. Effect of TV Ownership on Movie Theatre Attendance Data from Gene Brown’s Movie Time

14. U.S./Canada ethnicity proportion of total population, moviegoers and tickets sold

15. U.S./Canada annual per capita attendance averages by age

18. Top 5 Grossing Distributors (1995-2011) Studio NameMovie CountTotal GrossAverage GrossMarker Share Warner Bros.489$25,862,943,704$52,889,45514.34% Walt Disney432$25,819,313,401$59,766,92914.32% Sony Pictures508$23,576,817,238$46,411,05813.07% Paramount329$21,149,601,523$64,284,50311.73% 20 th Century Fox342$20,117,861,634$58,824,15711.16% ★ An interesting aspect to note is the movie count versus to average gross count. Although Sony distributed more movies than did Warner Brothers, their average gross was significantly lower ★ With only 77 movies distributed, Dreamworks SKG was able to edge Miramax's 377 films and MGM’s 229 4

19. Top 5 All Time Grossing Films FilmTotal Gross (in millions) Avatar$759,563 Titanic$600,788 The Dark Knight$533,184 Star Wars$460,998 Shrek 2$437,212 7

20. Hollywood’s Top Earners (2009) NameTotal Earned (in millions) Michael Bay$125 Steven Spielberg$85 Roland Emmerich$70 James Cameron$50 Todd Phillips$44 9 ★ All gained 2009 revenue as directors from feature films except Steven Spielberg ★ Spielberg gained his tremendous 2009 income from Universal theme- park royalties and consulting ★ For his work in Harry Potter,, Daniel Radcliffe was the top earner among actors with $41 million

21. VHS, DVD, VOD, BluRay Revenues, 1981-2010

22. Home Video Market (2009) ★ Although DVD sales have not been thriving, they still continue to dominate the home video market, as it accounts for 63% of it 1

23. DVD vs. VHS Sales Trends Circa 2002 percent of home videos being VHS vs. DVDs were equal DVDs now currently account for almost 100% of home video sales, (opposite in 1997) DVDs (in units sold) have begun to decrease slowly in 2006, perhaps due to other ways of watching film at home VHS Sales have fallen dramatically since 2003. In 2007 sales were at 300,000 units

24. DVD vs. VHS Sales Trends Continued

25. Movie Rental Business Trends Blockbuster went bankrupt in 2010 because of poor business decisions More consumers enjoy the convenience of Netflix and online downloads.

26. How Netflix Won the Market The Pareto rule says that 80% of your revenue will come from 20% of your products. Blockbuster would only stock the most popular 20% of movies because of limited shelf space.

27. How Netflix Won the Market Netflix did not have shelf space issues and could stock 100% of the movies capitalizing on the 20% that Blockbuster could not. Offered convenience of downloadable movies. Netflix attracted customers with their unlimited monthly rental program.

28. The chart shows that the United States has the most illegal downloads of movies topping out at a value $1.3 billion dollars.