1. Quakerbridge Mall
Rte 1
Lawrenceville, NJ
Site #4
08/1/2013

2. Decision Logic
Quakerbridge Mall is the areas most desirable retail destination for the affluent people who live and work in Lawrenceville, Hamilton, West Windsor, and Princeton communities. It is a productive regional mall and is in the process of an upscale renovation and expansion that will add another 600,000 sq ft including a Nordstroms scheduled for 2014,2015. In addition, the Mall with the expansion will be adding another 100 stores. Recent additions have been Cheesecake, Apple, H & M, Forever 21, and Brio .

3. Area Map Quakerbridge Mall

4. Trade Area / Site Summary

5. Center Layout (Outdoor)
Label Co-Tenants and Competitors
Directional arrows for Main Entrance
Sales Volumes

6. Mall Layout Label Co-Tenants and Competitors
Pinkberry site
Label Co-Tenants and Competitors
Directional arrows for Main Entrance
Sales Volumes

7. Site Layout
Layout “Proposed” (or “Approved”) by Landlord, Pinkberry Design

8. Pictures

9. Center Layout (Outdoor)

10. Area Overview Quaker Bridge Mall Mercer Mall Sams Club Babies R US
Best Buy
Wal-Mart
Home Goods
Dick’s Sporting Goods
Michael’s
Target
Kohl’s
Wegman’s
Princeton Market Fair

11. Exterior / Interior Signage
Layout “Proposed” (or “Approved”) by Landlord, Pinkberry Design

12. Sales Forecast Year 1 Year 2 Year 3
Rolling 12-Month Sales 700, , ,000

13. Performa Income Statement - $700,000
Sales
$700,000
100.0%
Cost of Sales
175,000
25.00%
Gross Margin
525,000
75.00%
Operating Expenses
Labor Expense
190,400
27.20%
Other
29,961
4.00%
Total Operating Expense
219,961
31.00%
Fixed Costs
Rent Related Expense
98,000
14.00%
Royalties
42,000
6.00%
Marketing Fund
28,000
Total Fixed Costs
168,000
24.00%
EBITDA
137,039
20.00%

14. Summary of Lease Terms Basic Rent Terms
200 Square Feet, $550 psf, at rent schedule below
Term: 10 Years, at 3% increases every 1 year
Percentage Rent – 8% over 1.2million breakpoint
CAMs capped at 4% per year
4% promo & media
Exclusive Use for Frozen Dessert
No Radius Restriction
Lease Year Annually Monthly
1-2 $110, $9,167.00
3-4 $116, $9,725.00
5-6 $123, $10,317.00
7-8 $131, $10,945.00
9-10 $135, $11,274.00

15. Timeline Estimates: Date of Lease execution:
Approximately August 15, 2013
Date of Landlord Delivery:
Approximately October 1, 2013
Date plans complete/submit for Permits:
Target plan completion date: August 20, 2013
No Zoning Issues identified
Building permit and signage process is expected to take 30 days
Permit submission target: August 20, 2013
Date receive permits
September 20, 2013
Date construction commences
October 1, 2013
Date construction completed
October 15, 2013
Date store opens
October 25, 2013

16. Summary Remarks Pros Cons Trade Area Site Specifics
High Population
High HBA in TA
Cons
Nordstrom’s will not be opening until 2015 in the most recent estimate.
Trade Area
High Visibility
Good Access
Co-Tenants close at 9:30pm
Site Specifics
Potential Issues: This is one of the top Trade Areas that we identified in our Market Plan. Our location is in the center of activity in this mall which is being upgraded with many stores that our primary demographic interacts with. We are locating here as a long-term strategy and understand the short-term challenge of this location during the mall’s upscale transition.

17. Legend