1. Metro style Device App and Metadata Onboarding JOHN MULLALLY NIKET SANGHVI Program manager

2. Create device metadata Create Metro style device app Submit Metro style device app Submit device metadata Confirm download of metadata and installation of app End-to-end onboarding

3. Reserve app name on the Windows Store Dev Center Decide on monetization options Create device metadata and printer app Tightly bind metadata and app using app info and metadata experience ID Submit and publish device app Ensure device app is live on the Windows Store Submit the device metadata package Check that package is validated and live Confirm proper download and install Windows Store Hardware Dashboard Offline

4. Metro style device app submission

5. Establishing your brand  Store Dev Center and Windows Phone App Hub share dev data  If you have a Windows Phone app, sign up to the Windows Dev Center using same Live ID  No need to repeat vetting for company accounts due to shared infrastructure  Account types are Company, Individual  No visible difference to consumers

6. Submission Design Goals Much more in the Windows Store blog post “Submitting your Windows 8 apps”  Encourage developers to visit the Store developer portal before they start coding  Help developers comply with the Store technical requirements  Reduce concepts and repetition by pulling information directly from the app package

7. Defining Your App  Setting expectations upfront  Ability to learn more about each option  Scenarios explored on the portal may inspire additional code

8. Name Reservation  Name uniqueness constraint helps consumers identity apps  Name reservation adds predictability to initial development and testing  Reasonable limits for the number of names a single developer can reserve, and for how long  High enough that you can have several new projects in development at a time  Reserving a name establishes the identity of your app (package name) and provisions your app for services like WNS push notifications, enabling pre-upload testing

9. Flexible Business Models  Free/ad-supported  In app purchases  Features  Expiring features  3 rd party commerce systems

10. Tightly Bind Device Metadata and your App  Device Metadata Experience ID information must be included in StoreManifest.xml  StoreManifest.xml must be present in the Metro style device app package <StoreManifest xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"http://www.w3.org/2001/XMLSchema-instance xsi:noNamespaceSchemaLocation="StoreManifest.xsd" xmlns="http://schemas.microsoft.com/appx/2010/StoreManifest">http://schemas.microsoft.com/appx/2010/StoreManifest F9D916A7-AFD3-445B-8B9C-5B6466831C9E

11. Before you Upload  Use Visual Studio to align your local package with Store-assigned details  Enables local testing of push notifications, etc.  Run the Store technical tests locally (Windows App Certification Kit)

12. Description  One description per app-supported language  Powers the app listing page Optional promotional images may be used to feature app

13. Release Tracking  Transparency through certification process  More information about each section in the blog post

14. After Your App is Live  Analytics  Adoption  Usage  Ratings & Reviews  Quality  Preparing an update

15. Device Metadata Submission

16. Metadata submission background  Metadata packages are organized into Experiences on the Dashboard  Packages apply to a set of HWIDs and ModelIDs  Packages can be ‘preview’ (for testing) or ‘released’  Dashboard validates device metadata is functional, follows business policies, and is owned by the submitter  Sends valid packages to Windows Metadata servers for download to Windows computers  Dashboard provides detailed errors for invalid packages  Packages must be signed with the submitting company’s VeriSign certificate used to signup

17. Metadata submissions  Submission process for metadata consistent with Windows 7  Create an experience, select Logo submission IDs, upload your package(s) to the experience  New features  Multi-locale metadata packages - Must use the devicemanifest-ms package format  Bulk device metadata upload - Supports multiple packages for multiple experiences  Device Metadata Authoring Wizard leverages these new features

18. Device metadata package  App information must be included in SoftwareInfo.xml  Ensures tight binding between metadata and app

19. Device metadata package <Identity Name="microsoft.devx.appx.HelloWorld“ Publisher="CN=Microsoft Corporate Root Authority,OU=ITG,O=Microsoft,L=Redmond,S=WA,C=US" />

20. Windows Dev Center – Hardware Dashboard

21. Create experience

22. Bind to logo submissions

23. Manage Experiences

24. Manage one experience

25. Multi-locale device metadata packages

26. Device manifest package  Contains additional information to validate multi-locale packages  Ensures proper listing in the Device Experience List  Multiple locale support  LocaleInfo.xml  Specify locale support for proper package validation

27. Device manifest package  CAB package containing the service metadata package and the extra information

28. LocaleInfo.xml true en-US en-US ja-JP

29. Bulk metadata submissions

30. Bulk metadata package  Contains all information required to submit multiple metadata packages across multiple experiences  Bypasses the submission interface on the Dashboard  Only sign the bulk metadata package, not each individual package  Works with both package types: devicemanifest-ms and devicemetadata-ms

31. Bulk metadata package  CAB package containing device manifest packages and BulkMetadataSubmission.xml

32. BulkMetadataSubmission.xml Printer_BulkSubmission1 aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa 11111111-1111-1111-1111-111111111111.devicemanifest-ms 22222222-2222-2222-2222-222222222222.devicemanifest-ms Logo/IDDA …

33. Submission prerequisites  Confirm that your app is live in the Windows Store  Bundle your multi-locale devicemetadata-ms package into a devicemanifest-ms package  You are ready to submit!

34. Windows Dev Centers

35.  Use a single Microsoft account across both the Windows App Dev Center and the Windows Hardware Dev Center  No need to remember multiple usernames and passwords  Consistent help documentation and resources to aid with Metro style device apps  Metro style device apps for printers Metro style device apps for printers  Preparing your app for the Windows Store Preparing your app for the Windows Store  Help with device metadata submissions Help with device metadata submissions