1. 1 경영학 석사과정 한혜나 사회학과 석사과정 권애정 Capabilities, Cognitions, and Inertia : Evidence from digital imaging Mary Tripsas and Giovanni Gavetti

2. 2 Polaroid Case Study Key words: Capabilities, Cognitions, and Inertia Polaroid SX-70 capabilitiescognitionsInertia Technical capabilitiesManagerial cognitions and belief Instant camera Printer in the Field Helios Technology driven Lengthy research and development The razor/blade model Equipments/film

3. 3 Polaroid Case Study second stage: 1990-98 Improvements needed Technology driven business model to market focused business Senior management + Electronic Imaging Division(consumer, business, and scientific/technical imaging) Cut fiber optics, solar cells, and disk drives The razor/blade model Manufacturing capability Fast product development capability Disagreement between senior management and EID Delayed showing a high technology: timing PDC-2000 mega-pixel camera

4. 4 논의 포인트 : (1) 경영진의 인식 (cognition) 에 관성으로 작용한 것들은 무엇인가 ? (2) 구체적으로 무엇이 폴라로이드의 실패를 야기했나 ?