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JUSTIN BANNER CHIEF STRATEGY OFFICER. PREMIUM COMMODITY BRAND POSITION DIRECT SALES INDUSTRY (1970’s – 90’s)

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Presentation on theme: "JUSTIN BANNER CHIEF STRATEGY OFFICER. PREMIUM COMMODITY BRAND POSITION DIRECT SALES INDUSTRY (1970’s – 90’s)"— Presentation transcript:

1 JUSTIN BANNER CHIEF STRATEGY OFFICER

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3 PREMIUM COMMODITY BRAND POSITION DIRECT SALES INDUSTRY (1970’s – 90’s)

4 CUTTHROAT COMPETITION LOW CHANCE OF SURVIVAL

5 1995 UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT

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7 Simplicity is the ultimate sophistication — Leonardo da Vinci

8 Single Products are the ultimate foolishness! — Justin Banner

9 SINGLE PRODUCT PREMIUM COMMODITY BROAD BRAND POSITION PRODUCT LINE 2009 DIRECT SALES INDUSTRY

10 NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2009 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS

11 NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2010 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS

12 UNCONTESTED MARKET SPACE MAKES COMPETITION IRRELEVANT

13 Strategic Partnerships

14 CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare

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16 LIVE 10 YEARS YOUNGER

17 CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare

18 The discovery of Nitric Oxide is one of the most important in the history of cardiovascular medicine - President of the American Heart Association Nitric Oxide is the body’s way of protecting against cardiovascular disease - UCLA Department of Molecular and Medical Pharmacology Any risk factor for cardiovascular disease is associated with loss of Nitric Oxide - Mayo Clinic

19 NITRIC OXIDE The Miracle Molecule

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