1. Bad habits that cause performance measurement struggles Economic Development Council of Ontario, Plenary, February 3, 2016

4. What are you going to measure?

5. What are you going to measure? There is an easier way

6. Give me a lever long enough and a fulcrum on which to place it and I shall move the world. Archimedes

8. Struggle: No real buy-in.

9. Struggle: Immeasurable goals.

10. Struggle: Meaningless Measures

11. Our KPI struggles are caused by bad habits that have become common practice.

12. Bad Habit: Judging people with measures.

13. Try this: Use Measures as a tool in the hand, not a rod for the back.

14. Bad Habit: Writing goals with weasel words. accessibility, quality, capacity, dynamic, efficient, fit-for-purpose, holistic, innovative, key, leveraged, high impact, productivity, reliable, sustainable, transparent, state of the art, world-class

15. I found some goals in Economic Development: Can you spot the weasel words?  Leverage the City’s existing strengths as a competitive global hub for innovative, knowledge-based talent, businesses and organizations to inspire and facilitate future economic development activities.  Culture of Innovation: Develop Our Local Assets to Create a High Quality Urban Environment

16. Try this: Write goals a 5 th -grader can understand.

17. Goals made more measurable:  Culture of Innovation: Develop Our Local Assets to Create a High Quality Urban Environment  Downtown streets are filled with people  The air is safe to breathe  People walk, bike and take transit to travel around our city.  Leverage the City’s existing strengths as a competitive global hub for innovative, knowledge-based talent, businesses and organizations to inspire and facilitate future economic development activities. Businesses open head offices in our city Local businesses grow through selling their goods and services outside our region. People start new businesses Employed residents have better paying private sector jobs.

18. Bad Habit: Brainstorming measures.

19. What is a performance measure, really?

20. Try this: Evidence before measures: quantify what you see, hear, feel, observe.

21. Measure Design in Economic Development Result or Outcome: Local businesses grow by exporting goods and services outside our region  Connect businesses with markets where we have air cargo capacity.  Export Revenues Earned – The average quarterly percent growth of EDC client companies’ sales revenues earned from exporting goods or services to markets outside our region.

22. Design more meaningful measures Use a deliberate approach that Quantifies evidence Tests for strength and feasibility

23. Performance measurement is a process, not an event. Fix the focus on continuous improvement as the purpose for measurement. Step 1 Translate strategy into clear, focused, measurable performance results. Step 2 Choose feasible and relevant measures that evidence the performance results. Step 3 Get ownership from stakeholders quickly, easily and engagingly. Step 4 Document in detail the data, analysis and reporting for each measure. Step 5 Focus on gaps between as-is and to-be performance. Step 6 Create useful and usable performance reports that inspire action. Step 7 Improve business processes to move as-is performance toward to-be. Step 8

24. Stop wasting time and resources. Overcome your struggles and reach your goals more easily and quickly. Reducing average days from 67 to 23 saved $500,000 on a $12,000 investment

25. Remove fear, weasel words, and brainstorming. To transform your EDC using measurement:  Make measurement about process improvement, not judgement  Write goals in everyday language, not weasel words  Design measures by quantifying the evidence of those goals, not brainstorming  www.adurastrategy.com www.adurastrategy.com  on the performance measurement page Download White Paper: 8 bad habits of performance measurement

26. How to un-do your bad habits now  Vancouver Public Workshop:  Feb. 25-26 2016 Only one seat left  Toronto Public Workshop:  March 31-April 1, 2016 Still seats left  Ask about an in-house workshop www.adurastrategy.com

27. Thank you! Any Questions? PuMP® your transformation!