1. The City Nathan Williams

2. Chosen Theme Migration - Commuters Hidden City - Crime

3. Ethnography Carried out on train journeys, the stations and Queen street.

4. Ethnography On high street, people struggling carrying numerous bags

5. Crime In The City

6. Top Five Highest Crimes Anti-social behaviour Shoplifting Criminal damage/Arson Bicycle theft Theft from person

7. Bicycle Theft

8. Questionnaire 1.How often do you cycle to work/education each week? 2.Where do you store your bicycle when in work? 3.Do you have concerns about the safety of your bicycle? 4.Have you ever experienced your bicycle being stolen? 5.What are your opinions on bicycle locks?

9. One-To-One Interview (1) 29 year old male Commutes into city on a bicycle Not enough spaces Safety concerns – bike is freely moveable, the stand doesn’t lock bike in position Appearance of the stands add more interest, make it attractive and appealing

10. One-To-One Interview (2) 26 years old female commutes daily in and out of city Forced to take a bag to put helmet and chain in. Lock is quite heavy and awkward Put off riding in the rain, when bike is in the stand seat gets wet and doesn’t find it appealing

11. Questionnaire 1.What are your feelings on public bicycle racks? 2.Are the racks doing the job you require them to do effectively? 3.What can be improved on the bike racks? 4.Are the aesthetics of a bicycle rack important?

12. Case Study 16 year old cycling champion £12,000 worth of bicycles stolen Locked in a garage Customised bike Criminals looking for a Quick Profit

13. Case Study Centre of New York during a morning commute Breaks locks with hammer, angle grinder, bolt cutters and hacksaw Takes a maximum of 2 minutes each time

14. Comparison

15. Existing Products Dlock Standard bike lock

16. Existing Products

17. Technology Research Magnetic safety lock The Medeco Cargo Padlock The Nexgen XT

18. Target Market 24-30 years Most have finished education Want to try and stay fit, with little spare time Save money (cost of running cars) Cut CO 2 footprint

19. Detailed Design Brief In city life there is always a problem with the safety of the commuter and their possessions. With more and more people cycling into work and into the city, the protection of their bicycles is vital. There is a need for a locking system that will protect the commuters bicycle when not in use in public. The solution must hold the bicycle in place and prevent it from being manoeuvrable when locked. The solution will be aimed at 24 – 30 year olds who commute in and out of work regularly.

20. Any questions?