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SOCIAL MARKETING Marketing Social. What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and.

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Presentation on theme: "SOCIAL MARKETING Marketing Social. What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and."— Presentation transcript:

1 SOCIAL MARKETING Marketing Social

2 What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.

3 Advertising posters Here are the different social marketing campaigns that have been published in our country.

4 Women abuse

5 Alcoholism

6

7 Smoking

8 Other campaigns

9 And now we’re watching a few videos

10 Thank you very much!


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