1. TARGET A UDIENCE

2. GUESS THE TARGET AUDIENCE https://www.youtube.com/watch?v=z8UBL5xTNK E

3. G UESS THE TARGET AUDIENCE http://www.youtube.com/watch?v=jb_pda7l1Pg

4. G UESS THE TARGET AUDIENCE http://www.youtube.com/watch?v=kaiUiGRwsBo &feature=endscreen&NR=1

5. G UESS THE TARGET AUDIENCE https://www.youtube.com/watch?v=7It5B_XTQG Y

6. T HE TARGET AUDIENCE : Slide 1 – Elderly People Slide 2 – Parents Slide 3 – Everyone Slide 4 – Young People

7. R EFLECT Did the product change depending on the target audience? Did the models change depending on the target audience? Did the language used in the commercials change depending on the target audience? Why?

8. T RY IT OUT ! Draw an ad for clothes that might appear in a magazine you read. Now draw another clothes ad, but for a magazine one of your parents might read. Did you change the products, the models, or the copy(words used to advertise)? Why? Compare and contrast the two ads. Why do they appeal to different audiences? Prepare a written response to these questions.

9. T HE W RITE UP Before completing this task, write down what you will change ex. the products (type of clothing), the models (people in the ad), or the copy(words used in the advertisement)? Why you made the changes you made? In general you need to compare and contrast (say how the two ads will differ). Why do they appeal to different audiences? Prepare a written response to these questions.

10. W HAT MIGHT MY WRITTEN RESPONSE LOOK LIKE ? Yes, I did change the product, I (explain how) I also changed the models (explain how) I did also change the copy (explain how) I did this because (explain why you made the changes you did and why this might make your ads appeal to different audiences)