1. The Adjustable Air Freshener By Christopher Bergman

2. Air freshener market is large and expanding

3. Leading Candle Fragrances Fragrance Ranking2006 ($)2005 ($) Fruit73,541,11187,028,852 Edible/Gourmand58,967,33655,916,055 Vanilla53,341,24870,522,480 Cinnamon32,721,71532,369,297 Fresh and Clean26,275,18523,131,556 Citrus26,399,38125,905,540 Berries24,595,71827,426,667 Floral19,347,49822,947,283 Marine/Ozone13,424,70116,718,371 Spice13,364,61816,634,998 Wood11,771,70115,904,364

4. Opening allows for disproportional amount of air to flow through the air freshener 10 cm 4 cm

5. Hole method of air flow

6. Hole method would allow for proportional air flow to the freshener Pros - Better air flow - More room for fragrance Cons - More plastic

7. References Slide 1 - www.knowingwhattowrite.tumblr.com/post/1 061406905/air-freshener www.knowingwhattowrite.tumblr.com/post/1 061406905/air-freshener Graph www.bccresearch.com/report/CHM034B.htm l www.bccresearch.com/report/CHM034B.htm l Fragrance table www.starcandle.com/report/MarketingRepor t.pdf www.starcandle.com/report/MarketingRepor t.pdf Pictures on slides 4 – 6 are hand drawn