1. Session Topic: How to Build a Corporate Social Network Platform Room #B Oct 17, 2007 4:25 – 5:25pm 北京 beijing

2. Moderator Des Walsh, Business Coach & Social Media Evangelist – deswalsh.com Panelists: Jason Ge, Marketing General Manager, Sina – www.sina.com.cnwww.sina.com.cn Debbie Weil, Corporate blogging consultant and author of The Corporate Blogging Book – www.debbieweil.comwww.debbieweil.com Speakers 北京 beijing

3. Blogs, anyone? 北京 beijing

4. CEO blog Other “official” blogs Employee blogs Our focus today on public-facing blogs but blogs behind the firewall help create a culture of blogging and skills Types of Corporate Blog 北京 beijing

6. Sun CEO Blog 北京 beijing

7. http://blog.sina.com.cn/caiming 北京 beijing

8. q.blog.sina.com.cn/bmwmini 北京 beijing

9. auto.sina.com.cn/2006-08-30/157/1150.html 北京 beijing

10. http://tinyurl.com/cgwdm 北京 beijing

11. What it’s about 北京 beijing

12. Resources 北京 beijing Links for China corporate blogging http://www.blogwriteforceos.com/chinatour This set of slides http://www.deswalsh.com/(seehttp://www.deswalsh.com/(see ad:tech link – two days from now)