1. Nicole LACroix, Jeanette Monge, & Brooklyn Bevan
Footfeel
Nicole LACroix, Jeanette Monge, & Brooklyn Bevan
FootFeel
FootFeel

2. Consumer survey
Rate the following statements on a scale of (1 being doesn’t apply at all and 5 being a perfect description)
6. Physical activity is an important part of my life.
1. On an average day, I spend 5 or more hours on my feet.
7. I enjoy products that are customizable to me specifically.
2. While shoe shopping, comfort is my primary interest.
8. I own at least one pair of shoes for each season.
3. Quality is more important than price to me.
9. Shoe storage is an issue for me.
4. I am willing to pay more than $40 for a pair of shoes.
10. I only purchase my footwear at popular shoe stores.
5. I am a person that is always interested in having the latest technology.

3. Survey distribution Business Office Retirement Home Gym Hospital
We physically distributed a survey to several different populations of people.
Business Office
Retirement Home
Gym
Hospital
Arizona State University
We collected results from 30 participants in each group.

4. Survey distribution
The participants were gathered in a room and handed a survey to complete.
The incentive provided was a 50% off coupon for one FootFeel product purchase.
After we collected the averages, those who answered mostly “5” on the questions were the ones who would be most likely to purchase the product.

5. Survey results (based on score)
Low Interest Range 1-20
Retirement Home Residents- average score of 12
Medium Interest Range 20-35
Business Office- average score of 25
Gym- average score of 33
High Interest Range 35-50
Hospital Employees- average score of 37
ASU College Students- average score of 48

6. Marketing
The group that we calculated to have the highest average, and therefore the most likely to purchase the FootFeel product, were the students at ASU.
Based on this finding, FootFeel should target their marketing towards college students because they:
Seem to be the most open-minded when it comes to trying new technology
Are willing to pay a higher price for a quality product
Think comfort is important.

7. Marketing
The next target population would be hospital employees because:
Comfort is also one of their primary concerns
They would potentially pay a higher price for the product
At the gym and business office, the averages calculated on the survey were much lower.
The Retirement Home Residents were the least interested of all.

8. Follow up survey
We will start by providing a slightly more in-depth explanation of the FootFeel product.
Then we are going to conduct a brief interview with the participants of the high interest groups.
The interviews will be minutes long, and will provide us with more information about which group to target.