2. TELEVISION TELEVISION The Committee Art

3. THE PRODUCTION TEAM ProducersDirectorWriters Production Manager Cinematographer Production Designer ProducersDirectorWriters Production Manager Cinematographer Production Designer

4. A SERVICE MEDIUM TELEVISION ADVERTISERS

5. TELEVISION The Producer’s Medium The Producer’s Medium

6. THE PRODUCER n Executive Producers n Staff/Line Producers n Associate Producers

7. THE EXECUTIVE PRODUCER Budget Officer BUDGET

8. THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE SCRIPT/STORY CREATIVE SALARIES

9. THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE SCRIPT/STORY CREATIVE SALARIES 60-70%

10. THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE BELOW-THE-LINE SCRIPT/STORY CREATIVE SALARIES EQUIPMENT CRAFTS

11. EXECUTIVE PRODUCER Budget Officer Hires the Creative Team Monitors Quality Control Initiates Story Ideas Final Approval

12. THE PRODUCER Conceptualizer In charge of the Total Process

13. THE PRODUCTION PROCESS Conceptualization Development Rehearsal PRE- PRODUCTION PRE- PRODUCTION

14. THE PRODUCTION PROCESS ConceptualizationDevelopmentRehearsal PRE- PRODUCTION ProductionPost-ProductionDistribution

15. THE PRODUCER Conceptualizer In charge of the Total Process Renaissance Person Write/ResearcherManagerComptrollerProfessional

16. THE PRODUCER AS WRITER Client/Audience Audience Assessment u Demographics u Psychographics ConceptTreatment/Outline Rough Draft

17. THE PRODUCER AS MANAGER Planning u Ideation u Production Management u Budget OrganizationControlLeadership

18. THE PRODUCER AS COMPTROLLER NegotiationDevelopmentDisbursement