1. Name of Business

2. Problem/Unmet Need

3. Solution/How Business Fills Need

4. Description of Product/Service

5. Business Model Value Added Economics of One Unit Selling Price$[value] Cost of materials$[value] Cost of labor[value] Other variable costs[value] Total COGS/ COSS$[value] Contribution Margin$[value] Definition of One Unit Monthly Break Even Units $[month exp] =[value]≈[value] units $[con margin]

6. Market Analysis Description of Target Consumer DemographicsGeographics PsychographicsBuying Patterns Total population of targeted geographic area Population of target market Market size (based on survey) Target Market Size Market Statistics Industry Name:Annual Industry Sales: $

7. Promotion and Sales

8. Competition Direct Indirect Why

9. Qualifications

10. Sales Projections Total Units $[value] Gross Revenue $[value] Net Profit $[value]

11. Startup Funds ItemWhy NeededCost [text] $[value] [text] [value] [text] [value] [text] [value] [text] [value] [text] [value] Total Startup Expenditures$[value] Emergency Fund[value] Reserve for Fixed Expenses[value] Total Startup Investment$[value]

12. Name of Business