1. Online Threats and Fears Are Changing Consumer Behavior Susannah Fox IAPP Privacy Academy 2005 October 28, 2005 Las Vegas, Nevada

2. Online Threats October 28, 20052 Communication technology use 68% of American adults and 87% of teens go online 53% of Americans who go online from home connect via high-speed 74% of adults and 47% of teens have cell phones 18% of adult online users have laptops with wireless modems

3. Online Threats October 28, 20053 Portrait of Access

4. Online Threats October 28, 20054 Share of Americans online by age (Jan-May 2005 combined data)

5. Online Threats October 28, 20055 Percent online and with home high-speed by education (Jan-May 2005 combined data)

6. Online Threats October 28, 20056 Users overestimate awareness, preparedness (AOL/NCSA Online Safety Study October 2004)

7. Online Threats October 28, 20057 Spam is on the rise, but email users seem more resigned (PIP data)

8. Online Threats October 28, 20058 Once burned, twice shy (PIP May 2005 data)

9. Online Threats October 28, 20059 Internet users change their behavior after getting hit by spyware (PIP May 2005 data)

10. Online Threats October 28, 200510 For more information Email me: sfox@pewinternet.orgsfox@pewinternet.org Read our reports and download data sets: www.pewinternet.org (click on “Public Policy” to see “Digital Divisions,” “Spyware,” “Spam and Phishing” and other topics). www.pewinternet.org