2. Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area Inform our investors of our vision, purpose, and plan Delicious Designs applied for a $1.3 million loan.

3. Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area. We will provide a variety of customizable baked goods, which will distinguish Delicious Designs from other businesses.

4. Our purpose for Delicious Designs is to be the most satisfying and delectably unique bakery on the east coast.

5. Local bakery then expand regionally Grand Opening target date December 15, 2011 Our annual sales $1.5 million in the first year Introduce customizable baked goods

6. Delicious Designs is a corporation that specializes in delicious pastries, including cupcakes, pies, cakes, and other natural deserts.

7. Zach ZayakoskyThe CFO, Managing and directing the financial advisors of the company Katie SnowThe CEO, Managing and directing every aspect of the company. Josh KnightThe COO, Managing the marketing aspect of the company. Mary KriebelMarketing Manager, helping business expand and grow. Jasmine MillerStore Manager, Preparation of our in store business. Aisia WoodardHuman Resources Manager, Policies and Programs for the company. Alex LewisCommunications, Managing marketing and merchandising events. Ashley LambertBaker of the Company

8. Competition Local bakeries Home bakeries Trends Customization

9. Competition Delightful Sugar Sweets Space Cakes Straight Out of the Kitchen Specialized online ordering

10. Cupcakes Cookies Brownies Donuts Muffins Assorted Drinks

11. Price Menus Corporate Menu – online Extra Large Cupcake Tray – 6 Dozen $250 Extra Large Brownie Tray – 6 Dozen $120 Store Menu - in store ProductSingle4 packHalf DozenFull Dozen Cupcakes$3.50$12$18$33 Brownies$2$5.25$9.50$18.75

12. The Delicious Designs storefront is located in Newport News, Virginia. Customers can purchase product in the store or online.

13. Advertising Radio, billboards, internet Customized Gift Baskets Bridal Shows Business Packages Free Samples Coupons

14. We will target individuals and companies. Adolescents Young Adults Small Businesses

15. Bridal Market Small Business Catering

16. Internal Audit Strengths Unique Style Location External Audit Opportunities Customization Store Layout Weaknesses New business Competition Threat Competition

17. Lack of Funding Lack of Profit

18. Provide customers with a colorful and friendly environment, safe and pleasant for all ages.

19. Window display window display door Kitchen entrance Back door bench tbltbl tb l tbltbl counter?/cash registers Pastries display/ customize pastries beverage Menu board oven tsh tshtsh tshtsh tshtsh cou nter Decorating counter Fridge/freeze r storage/closet office back door

20. Jefferson Commons in Newport News, Virginia Wonderful location, near I-64, Williamsburg Wide variety of shoppers and tourists Panera only bakery in shopping center

21. Offer Menchville Students an opportunity to try our products before the grand opening Accepted online and in-person orders Most Popular Items: Cupcakes and Brownies Sales Totaled $10,485

24. Balance Sheet Ending November 2011 Assets: Current Assets: Cash1,164,100 Inventory22000 Total Current Assets50,800 Property, plant & equipment63,100 Other assets58,000 Total Assets1,358,000 Liabilities Current liabilities1,300,000.00 Accounts payable58,000 Current maturities of Lt liabilities0 Total current liabilities1358000 Long-term liabilities0 Total liabilities1358000 Equity: Total equity0 Total liabilities and equity0

25. Income StatementDelicious Designs For the year ending December 31, 2011 JanFebMarAprMayJunJulAugSepOctNovDec Sales90000 9200090000910009600097000900009500098000100000 Cost of Goods22076 Gross Profit67924 699246792468924739247492467924729247592477924 Operating Expenses Advertising2600 Salaries57834 Depreciation Office Rent5000 Insurance500 Utilities300 Shipping100 Taxes230 Bad Debts100 Office Supplies100 Accounting Fees70 Total Operating Exp.66834 Operating Income1090 3090109020907090809010906090909011090 Interest Expense000000000000 Net Income1090 3090109020907090809010906090909011090

26. Sales

27. Gross Profit

28. Net Income

29. Shows the costs/expenses associated with the revenue. Provides an estimation and a goal. Estimated increase in sales annually. Provides room for growth, as sales increase.

30. Income StatementDelicious Designs 2011-2013 201120122013Totals Sales1129000120000013000003629000 Cost of Goods264912 794736 Gross Profit86408893508810350882834264 Operating Expenses Advertising31200 93600 Salaries694008 2082024 Depreciation Office Rent60000 180000 Insurance6000 18000 Utilities3600 10800 Shipping1200 3600 Taxes2760 8280 Bad Debts1200 3600 Office Supplies1200 3600 Accounting Fees840 2520 Total Operating Exp.802008 2406024 Operating Income428240 Interest Expense0 Net Income428240

31.  Shows the individual months goals for the year.  Our income exceeds expenses for gross profit.  Colder and Holiday months will generate more profits  Summer months may cause a decrease in income

32.  Prices have been calculated specifically, for profit.  Goals could be stressful, but are achieveable.

33. Number NeededPrice Per ItemTotal Cupcakes21,0002.75 $ 57,750.00 Cookies9,5422 $ 19,084.00 Brownies3,1811.5 $ 4,771.50 Muffins5,6130.85 $ 4,771.05 Total $ 86,376.55 Salaries57834 Other Expenses28000 Total85834