1. Monthly Review – Middle East Etisalat Video Store

2. Video Store_Revenue MonthSub_RevRen_RevTotal Rev% Growth Oct'136324,3074,939- Nov'13291024,10627,016527% Dec'131309804198,171263% Jan'14941,90,0971,90,19194%

3. Visitors Trend 0.1 Million visit in Jan'14 124379 Unique Visitors for Jan'14 6.2 Visits per user. 19859 Unique Sub Request 70% 13906 Free trail conversion 96% 13352 Charged on the same day is 1% 124 MonthUnique VisitorsTotal Sub RequestAdd-onsChurn Total video views Nov'137,6125,8572,9106321,686 Dec'1319,97614,22113,4372,5215,633 Jan'1419,85914,19413,4761,0304,899 Total47,44736,19630,3664,23312,671

4. 4 Video Store – Revenue Dependency SMS keyword which contributes 49% Followed by m.vuclip.com which contributes 29% Ad Campaign revenues contributes 14% Weyak portal (Etisalat portal) contributes 6% followed by Cross promo banner promotion at 2% MonthDec'13Jan'14 Grand Total Rev% Contr ChanelUnique VisitorsSub_RevenueRen_RevenueRev_TotalUnique VisitorsSub_RevenueRen_RevenueRev_Total Ad campaign185 -10,095 7,850631,27631,28241,37714% Cross Promo3,04712,2792,2803,33522,6912,6934,9732% M.vuclip.com3,517634,33634,3428,208348,20748,21082,55229% SMS Keyword -10440,92841,03223690101,535101,625142,65749% Weyak Portal11,5921910,53310,5526,19116,4826,48317,0356% Total18,34113098,17198,30125,820102190,191190,293288,594100%

5. Usage & Arpu 5 ARPUNov'13Dec'13Jan'14 Unique Subscription 2,961 10,18728,899 Total Revenue 27,016 98,171190,191 ARPU9.129.646.58 UsageNov'13Dec'13Jan’14 Active Base 1,921 14,53625,948 Video Views 1,686 5,6334,899 MB Consumed per User 1.49 0.66 0.32

6. Total Video Views trend by Month 2/4/2016 6 MonthVVS Unique Downloaders Monthly Average VVS per user Nov'131,6864134.08 Dec'135,6331,2924.36 Dec'134,8991,2154.03 Month Unique Billed users Unique Downloaders % users watch videos Nov'132,96141314% Dec'1310,1871,29213% Dec'1328,8991,2154%

7. 2/4/2016 7 Top 10 categories contributes 93% of the total downloads Out of top 10 sub categories 56% is of Bollywood Content Contr_Category/Sub Category – Jan’14 Top 5 CategoriesDownloads Top Searches971 Bollywood World936 Arabic Music806 Bollywood Movies541 Arabic Entertainmment434 Sub CategoriesDownloads Bollywood Superhits516 Nancy Ajram Hits304 Just Khans242 International Hits225 Movie Reviews164

8. 2/4/2016 8 Top 20 Devices Nokia contributes around 86% followed by IPhone 3% & Samsung 2%. Below is the overall breakup of handset wise % contribution. MonthNokiaSamsungOthersBlackberryIPHONE Oct'1365%16%11%5%3% Nov'1382%8%6%1%3% Dec'1379%8% 2%3% Jan'1486%2%7%2%3%

9. Initiatives - February’14 Download & Win contest to planned for The Voice Content. Top Up feature to be implemented this month. Landing page to be implemented to increase new acquisitions. Marquee feature to be added on Video Store portal at top & bottom. To explore a new AED 2 price point for higher ARPU. 2/4/2016 9

10. Thank You 10 2/4/2016