1. Go Inbound! Kipp Bodnar @Kipp Bodnar

2. I’m Brian Halligan. Nice to meet you. @KippBodnar I’m Kipp Bodnar. Nice to meet you.

3. I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 I wrote The B2B Social Media Book.

7. Why is renting ok in your marketing?

9. @KippBodnar Marketing is an asset NOT an expense. “ ” Tweet This!

10. People don’t want to be interrupted.

11. INBOUND MARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING

12. 1 1 Inbound Marketing SEO Blogging Landing Pages Lead Nurturing Email Marketing Social Media Analytics

13. Don’t take my word for it.

14. Mind- blowing Inbound Marketing statistics 10

16. 78% of Internet users conduct product research online. DATA SOURCE, MONTH & YEAR

17. Mobile Dominating Web Browsing Source: ComscoreComscore Web Browsing 72 Minutes Mobile App Usage 94 Minutes

25. Changing Affinity Marketing

26. Traditional Affinity Marketing Big Bank Supermarket Chain AAA

27. Affinity Marketing Online

28. Affinity online is niche and diverse

29. Online Affinity Marketing Blogger Forum Niche network Business Owner

30. Affiliate Marketing

32. @KippBodnar Affiliate Marketing is results-based attention renting “ ” Tweet This!

33. Owning the attention.

36. STOP RENTING… START OWNING…

39. THANK YOU

40. I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 I wrote The B2B Social Media Book.