1. Is PERSUASIVE communication. It is like an umbrella – covers a big topic.

2. How many “ribs” does this umbrella have?

3. How many “ribs” does this umbrella have? – five!

4. The combination of (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion

5. Form of NON-PERSONAL Promotion

6. Any form of DIRECT CONTACT between a salesperson and a customer.

7. 2 Forms: 1. Printed Direct Mail 2. Electronic Mail

8. Bringing news or newsworthy information about an organization to the publics attention. Creating a favorable image for the company, its products, or policies.

9. All marketing activities other than: 1. Personal Selling (Selling) 2. Advertising 3. Direct Marketing 4. Publicity and Public Relations

10. PERSUASIVE communication. It is like an umbrella – covers five topics:

11. The combination of (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion

12. The combination all (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion