1. TechValidate Sample Questions + Content: Thought Leadership

2. Questionnaire Design Methodology Designing your questionnaire is the most critical part of your TechValidate outreach project in order to create high-impact content. The best practice is to first imagine (or write out) the end statements you would like to have your customers validate and to determine what content assets are important (ie statistics, case studies etc.) This will allow you to effectively reverse-engineer the questions that will lead you to the most powerful content to use in your marketing initiatives.

3. Reverse Engineering: Working backwards to optimize content results Determine what the ideal end statements or “headlines” will be and work backwards to form questions Prioritize top use cases for the finished content and use that to determine what types of assets you’d like to publish. (statistics, quotes, etc.) Don’t forget to reach out directly to your dedicated Customer Advocate with any questions or email support@techvalidate.com. support@techvalidate.com

4. Question topics for good thought leadership content Successful questions often get at the following topics: Industry trends Technology adoption Industry concerns Purchasing influence Use cases Deployment plans Testimonials

5. Question + Content Examples The following pages show example questions and the resulting content that can be published from responses to those questions.

6. Example: Industry trends / Technology adoption

7. Example: Industry concerns

8. Example: Purchasing influence

9. Example: Use cases

10. Example: Deployment plans

11. Example: Testimonials

12. Additional Resources Content usage examples: http://www.techvalidate.com/content- usage-exampleshttp://www.techvalidate.com/content- usage-examples Top outreach themes: http://www.techvalidate.com/use-caseshttp://www.techvalidate.com/use-cases Content Types: http://www.techvalidate.com/product/contenthttp://www.techvalidate.com/product/content Content Library: http://www.techvalidate.com/vendor-researchhttp://www.techvalidate.com/vendor-research Example questionnaire: https://support.techvalidate.com/hc/en- us/articles/202407754-Sample-Questionnaire-Thought- Leadershiphttps://support.techvalidate.com/hc/en- us/articles/202407754-Sample-Questionnaire-Thought- Leadership