1. TechValidate Sample Questions + Content

2. Questionnaire Design Methodology
Designing your questionnaire is the most critical part of your TechValidate outreach project in order to create high-impact content.
The best practice is to first imagine (or write out) the end statements you would like to have your customers validate and to determine what content assets are important (ie statistics, case studies etc.)
This will allow you to effectively reverse-engineer the questions that will lead you to the most powerful content to use in your marketing initiatives.

3. Reverse Engineering: Working backwards to optimize content results
Determine what the ideal end statements or “headlines” will be and work backwards to form questions
Prioritize top use cases for the finished content and use that to determine what types of assets you’d like to publish. (case studies, statistics, quotes, etc.)
Don’t forget to reach out directly to your dedicated Customer Advocate with any questions or

4. Question topics for good content
Successful questions often get at the following topics:
Financial metrics
Operational metrics
Competitive differentiation/wins
Purchasing rationale
Deployment details
Testimonials

5. Question + Content Examples
The following pages show example questions and the resulting content that can be published from responses to those questions.

6. Example: Competitive wins

7. Example: Financial Metrics

8. Example: Operational Metrics

9. Example: Use cases

10. Example: Testimonials

11. Example: Case Studies
Case studies summarize all of an individual’s responses to one of your surveys. Each question and answer will translate to the relevant section of your Case Study.

12. Example: Customer Reviews

13. Net Promoter Score Question: Gather NPS Score and publish for marketing

14. Additional Resources
Content usage examples: Top outreach themes: Content Types: Content Library: Example questionnaire: