1. Safe Drive, Stay Alive Greater Manchester

2. What is Safe Drive, Stay Alive? An award-winning road safety education initiative run as a collaboration between emergency service partners A performance based scheme that educates young drivers about the consequences of irresponsible driving empowers them to cope with peer pressure and avoid taking risks Performances last approximately 1 hour 20 minutes and feature a series of films of real stories projected onto a large screen Personal experiences are provided by emergency service personnel in conjunction with testimonies from affected families and drivers

3. Greater Manchester Working Group Inspector Matt Bailey-Smith – Specialist Operations Danielle Young – Public Relations Officer Lesley Allen – Road Safety Co-ordinator Claire Williams Communications Officer Duncan Mayoh – Senior Paramedic, Salford Sarah Harrison – Senior Paramedic, Salford Chris Ashton – Ambulance Liaison Officer Karen Higham-Deakin Senior Major Trauma Coordinator Carolyn Southern Advanced Nurse Practitioner, ED Jenny Sammon Trauma Nurse HMP Forest Bank Craig Spencer – Interventions Officer ………………and our local colleges!!

4. Why have SDSA in Greater Manchester? The number of those killed or injured in the 16-25 age group remains disproportionately high Annual costs of young driver collisions in Greater Manchester is £72 million. The 17 – 25 age group are 3 times more likely to be involved in serious or fatal collisions, especially in their first 2 years of driving Many of these collisions involve excessive speed or careless driving, often associated with peer pressure and inexperience, and they could have been prevented The emotional and human cost cannot be estimated. The devastation caused to family and friends of those killed and injured is immeasurable On average, 13 17 – 25 year olds are killed in road traffic collisions in GM each year and a further 119 sustain life-threatening and subsequently life-changing trauma injuries; creating additional social, emotional and financial costs Nationally 20% of young drivers are involved in a collision in their first year of driving THERE IS A NEED TO EDUCATE YOUNG PEOPLE AND POSITIVELY INFLUENCE THEIR ATTITUDES TO DRIVING AND ABILITY TO MAKE INFORMED CHOICES.

5. A Greater Manchester Approach to this Problem Safe Drive Stay Alive allows for a universal offer to all post 16 colleges in Greater Manchester It complements other road safety educational initiatives with this age group Sports clubs, apprenticeship schemes, YOT’s, Princes Trust, Cadet schemes and military groups are also invited Brings together all Greater Manchester emergency services to share their resources and expertise

6. Attendance at SDSA in 2014 In November 2014, we delivered 14 SDSA performances reaching a total of 4,244 young people (85% of places booked were taken) Approximately one third of all post 16 establishments attended Manchester City and Manchester United Academy players attended 5 GMFRS Princes Trust Teams attended Paramedic students from Edgehill University attended All attending colleges and groups have been provided with a follow up pack containing Wrecked 1 and 2 and lesson plans

7. Attendance at SDSA in 2014 BoroughAttendance Bolton649 Bury429 Manchester758 Oldham107 Rochdale615 Salford413 Stockport191 Tameside218 Trafford432 Wigan296

8. Summary Evaluation Report 2014 Sticky Wall Comments

9. Summary Evaluation Report 2014 Twitter 1,252 tweets were received using the #SafeDriveGM Top tweets from the hashtag reaching between 180,000 and 196,000 accounts 382 tweets from @SafeDriveGM 341 twitter followers

10. Summary Evaluation Report 2014 Twitter Still can’t get over what I saw today at the #SafeDriveGM presentation. Definitely going to change how I travel in cars!! Today’s event was mindblowing! Thank you for everything. When I learn how to drive I will be extremely careful. #SafeDriveGM Really strong message given by the people at Middleton Arena today learnt a lot and loads of respect to the people who spoke #SafeDriveGM Started driving lessons wearing #SafeDriveGM wristband. Stay safe on the road! @SafeDriveGM

11. I Pad Twitter Competition Every student following us on Twitter has the chance to win an I Pad or shopping vouchers This encourages students to make safe drive pledges on line 2014 lucky winner Jenna Barton from Rivington and Blackrod 6 th Form

12. Safe Drive Stay Alive 2015 - 17 Increase performances and attendance year on year with your support – 2015 : 8,000 students – 2016 : 10,000 students – 2017: 12,000 students Extend the invitation to young people not in education Learn and improve from our feedback and evaluation of 2014 Develop new follow-up resources for attending colleges – what would you like included? Identify a celebrity figurehead Further develop the website REDUCE THE NUMBER OF YOUNG PEOPLE KILLED OR INJURED ON OUR ROADS

13. Students will only be out of college for half a day How it works To book places: Contact Miranda Jones: Miranda.Jones@srft.nhs.uk or 0161 206 3137Miranda.Jones@srft.nhs.uk Tell us how many provisional places you want. Booking confirmation and a full risk assessment will then be sent to you. 2015 dates: November 9 th, 10 th, 11 th, 12 th, 13 th, 17 th, 18 th, 19 th performances times: 10.15am and 1.15pm Transport will be arranged free of charge to and from the Middleton Arena

14. An evaluation report and follow-up learning materials will be provided to every college attending How it works On arrival students are greeted with a party atmosphere Performances then lead them to experience a range of emotions designed to encourage discussion amongst peers back at college, and a change in attitude and behaviour when on the roads Feedback is sought via social media and pre and post attendance online surveys Every student receives a wristband as a Safe Drive Stay Alive reminder

15. Costs of Road Traffic Collisions Over 3 years we aim for 30,000 students to attend SDSA Total costs are estimated to be £175,800 Cost per student is estimated to be £5.86 DfT estimate the cost of casualties as follows: – £1.9 million per fatality – £215,137 per seriously injured – £22,260 per slight injury If we save one life, the project pays for itself for 32 years The cost to families and friends affected cannot be measured

16. Safe Drive, Stay Alive Greater Manchester Thank you Any questions? www.SafeDriveGM.co.ukwww.SafeDriveGM.co.uk #SafeDriveGM @SafeDriveGM