1. OUTSIDE THE BOX Serena Guerrieri Villanova Diletta Fischetti Lisa Bozzetto Valentina Turato Silvia Braggion Marc Linskenz

2. Division of amazon.com that develops movies and television series from ONLINE SUBMISSIONS and CROWD-SOURCED FEEDBACK  Movie studio of the future  Sort of anti-Hollywood shop that helps aspiring movie makers and empowers them with Amazon's reach AMAZON STUDIOS HOPES TO DISCOVER VOICES THAT MIGHT NOT OTHERWISE BE HEARD – Roy Price ABOUT AMAZON STUDIOS

3. HOW DOES IT WORK https://www.youtube.com/watch?v=2FZe-lwNe6A

4. 20112010 HISTORY Founded by Roy Price Monthly Contest 2011 Annual Award First-look deal with Warner Bros for movies production

5. 2012 Amazon Studios accepts series proposal Hollywonk Blog is launched 2013 Amazon Studios launched: PILOTS AMAZON STORYTELLER BETA “Turn your script into a storyboard, using characters, backgrounds, and props from our library” AMAZON STORYBUILDER BETA “A free, easy-to-use screenwriting tool that helps you build stories for Movies or TV”

6. ‘Creation of media, content and data by crowds’: Ideas uploaded by users Feedbacks and opinions from the community to develop the best movie possible CROWD BUSINESS MODEL Media and Data Amazon Studios is about OPEN INNOVATION ‘Use of sources outside of the entity or group to generate, develop and implement ideas’

7. PROS AND CONS PROS -Open-door submission (18+) -No payment for submission -Opportunity to get in touch with the world of cinema -Possibility to get noted -Private or public submission -Chance to get money after 45 days from submission -Improvement of the script (comment, feedbacks) CONS -It may not get picked up -Rights (option agreement) -Long period of time for gaining more money -You may not get valuable feedback -Re-writes’ modifications without consultation of the author CROWD

8. PARODY OF AMAZON STUDIOS for the Development Agreement a creative must accept when submitting on the website https://www.youtube.com/watch?v=1QeTX_IEtI0 SCAMAZON STUDIOS

9. AMAZON STUDIOS IN NUMBERS 2010 – 2014 TOTAL SUBMISSIONS 2010 – 2014 AVAILABLE AMAZON ORIGINAL SERIES 2013 – 2014 PILOTS + 18,000 MOVIE SCRIPTS +4,000 SERIES SCRIPTS 5 KIDS’ SERIES 7 PRIMETIME SERIES 4 PILOT SEASONS 13716

10. ACTUALLY DEVELOPMENT SLATE ACTUALLY NOTABLE PROJECTS 15 MOVIE projects any genre 50 MOVIE projects any genre Notable movie projects have potential, but don't match the current needs of Amazon’s Development Slate The Development Slate is a roster of promising projects Amazon’s actively developing to make into a movie or series 21 SERIES projects any genre Action and Adventure Comedy Drama Horror Kids and Family Science Fiction and Fantasy Thriller and Suspense Primetime Comedy Children and Tweens Preschool Drama 37 SERIES projects any genre

11. US EUROPE UK FRANCE ITALY DEMOGRAPHICS of SUPPORTERS

12. Ordinary users and professional screenwriters that want to share their work Online community feedback SUPPORTERS ENGAGEMENT Crowdsourcing gateway for anyone wants to give his own contribution to the film industry: Upload creative scripts and solicit review

13. The official blog of Amazon Studios, a place for creators and fans of great movies and TV, where they geek out over great stories, from script to screen.

14. MAIN PROJECTS

15. American comedy-drama internet television series, set in Los Angeles that debuted on February 6, 2014. It was picked for a full season by Amazon Studios on March 12, 2014 which premiered in full on September 26, 2014 The series was created and directed by Jill Soloway First serie publised through binge viewing method “TRANSPARENT” TRAILER: https://www.youtube.com/watch?v=SocRFvihFdg &list=UUwSIJCMWZC5GDM59wj7pMsg

16. Producer and writer Known for Six Feet Under (2001), Afternoon Delight (2013) and Transparent (2014) MESSAGE OF THIS PROJECT: People should become what they really want to be ABOUT JILL SOLOWAY IDEA OF TRANSPARENT: “Six Feet Under”focused on family and anxiety of the death; “Transparent” focused on family and the anxiety of what each person wants to be compared to what it is now WHY SHE SENT HER PROJECT TO AMAZON STUDIOS: On HBO and Showtime she worked previously Low Probability that they accept her project (supervision of many people); Amazon Studios reduces these steps

17. ‘TRANSPARENT’ IN DETAILS YEAR, N° OF SEASONS, EPISODES, RUNTIME 2014;1 season (currently); 10 episodes; 30 minutes PRODUCER(S) Jill Soloway (executive); Victor Hsu WRITER(S) For the episodes 1, 2, 10: Jill Soloway For other episodes: Bridget Bedard, Micah Fitzerman-Blue & Noah Harpster, Ali Liebegott, Ethan Kuperberg, Faith Soloway COMPANY(S) Production: Amazon Studios Pictures in a Row Other :Company Wide Shut (titles); Joan Scheckel Filmmaking Labs (workshopped at); Reder & Feig (production counsel); Wildfire Studios (post-production facilities) DISTRIBUTOR Amazon Prime Instant Video

18. 11,452 Customer Reviews Average Rating : 8.0/10 from 2.529 users of iMDB AS THE WEB SEES ‘TRANSPARENT’ “Great acting, writing and cast” (2,084 reviewers made a similar statement) “ Real life, real people struggling with being true to themselves and true to the people they love.” (909 reviewers made a similar statement) “ Funny, poignant, great character development overall and a very timely show, too. “ (975 reviewers made a similar statement)

19. Since August 2014 873 Followers 62 Posts Since August 2014 873 Followers 62 Posts Since October 2013 133.086 Likes 12.390 People talking about this Since October 2013 133.086 Likes 12.390 People talking about this Since February 2014 12,900 Followers 594 Tweets Since February 2014 12,900 Followers 594 Tweets ‘TRANSPARENT’ on SOCIAL MEDIA

20. REFERENCES http://studios.amazon.com/ http://www.businesswire.com/news/home/20131216005725/en/Amazon- Studios-Shoot-2014-Original-Drama-Comedy#.VHsgXU0tDIU http://www.businesswire.com/news/home/20131216005725/en/Amazon- Studios-Shoot-2014-Original-Drama-Comedy#.VHsgXU0tDIU http://talkwalker.com/ http://www.crowdsourcing.org/document/the-amazon-movie-revolution--one- year-on/9041 http://www.crowdsourcing.org/document/the-amazon-movie-revolution--one- year-on/9041 http://hollywonk.com/ http://www.cnet.com/news/amazon-plans-waves-of-pilots-to-tap-crowd-input- and-hook-you/ http://www.cnet.com/news/amazon-plans-waves-of-pilots-to-tap-crowd-input- and-hook-you/ http://www.repubblica.it/tecnologia/2013/10/10/news/amazon_produzione_tv _e_cinema-68328153/ http://www.repubblica.it/tecnologia/2013/10/10/news/amazon_produzione_tv _e_cinema-68328153/ http://www.repubblica.it/economia/affari-e- finanza/2012/07/02/news/ciak_si_gira_amazon_apre_i_suoi_studios- 38362699/ http://www.repubblica.it/economia/affari-e- finanza/2012/07/02/news/ciak_si_gira_amazon_apre_i_suoi_studios- 38362699/ http://en.wikipedia.org/wiki/Transparent_(TV_series) http://www.cnet.com/news/how-amazon-studios-went-from-grassroots- idealist-to-hollywood-threat/