1. Inception Report: 21st March, 2012
Meeting Agenda

2. ASEAN – Australia Development Cooperation Program (AADCP) Phase II
Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals
Inception Meeting
Presented by
Wayne Crosbie
Scott Eccleston
William Angliss Institute
21st March 2012
The views expressed in this report are those of the authors, and not necessarily those of the ASEAN Secretariat and/or the Australian Government.

3. Project Needs and Objectives
Inception Report: 21st March, 2012
Project Needs and Objectives
The project aims to;
Conduct a feasibility study to assess the need for the establishment of a Secretariat and
To determine whether the use of a Secretariat is the best option to support and respond to the challenges inherent in the implementation of the Mutual Recognition Arrangement (MRA) on Tourism Professionals.

4. Structure of Draft Inception Report
Inception Report: 21st March, 2012
Structure of Draft Inception Report
Project Objectives
Project Scope
Project Key Issues
Project Team
Action Plan (incorporates changes to Inception Report based on feedback from ATPMC representatives)
Project Deliverables.

5. Project Objectives This Project will:
Inception Report: 21st March, 2012
Project Objectives
This Project will:
Produce & present an Inception Report for review by ATMPC
Analyse existing, relevant AMS needs, requirements and views
Conduct AMS regional consultation workshops and field study to review & obtain feedback from appropriate and relevant AMS stakeholders
Conduct AMS regional consultation workshops and field study in 2 stages between April and June 2012.

6. Inception Report: 21st March, 2012
Project Objectives
That the outcomes of the Regional Workshops and other field study interviews and research process will be the basis to the feasibility study and recommendations are founded on
Prepare the Interim Report for feedback & approval and modify based on recommendations from AMS
Prepare & submit Project Completion Report.

7. Inception Report: 21st March, 2012
Project Scope
Identification of the strengths and needs of relevant tourism training institutions in relation to MRA implementation
Identification of the threats and opportunities facing ATPMC and relevant tourism training institutions in relation to MRA implementation
The necessity to link industry, which requires skilled Tourism Professionals, with appropriately qualified and experienced personnel.

8. Inception Report: 21st March, 2012
Project Scope
Identification of how the Regional Secretariat will operate in terms of processes and mechanisms
Identification of how the Regional Secretariat will position itself to support the work of the ASEAN Tourism Professional Monitoring Committee (ATPMC)
Specification of the nature and value of recommended resources required from stakeholders for a Regional Secretariat to operate effectively.

9. Inception Report: 21st March, 2012
Project Scope
Determination of a work model for the Regional Secretariat to include:
Vision
Mission
Objectives
Roles and responsibilities
Linkages
Work mechanisms and processes
Resource requirements
Self-sustaining funding scheme.

10. Inception Report: 21st March, 2012
Project Scope
Identification of specific requirements from identified stakeholders to establish and operate the Regional Secretariat
Identification of the risks and assumptions underlying establishment of a Regional Secretariat and recommendations on how to address those risks and assumptions
Desktop research activities
In-country research using Field Study trips to each of the 10 AMS.

11. Inception Report: 21st March, 2012
Project Scope
Reporting on progress of the Project, specifically in terms of producing:
An Inception Report, detailing the overall Project methodology
An Interim Report, following desktop and in-country research
A Workshop Report, following conduct of a Regional Workshop
A Draft Final Report, presenting and analysing the results of the Feasibility Study
A Final Report, incorporating feedback and comments from circulation of the Draft Final Report.

12. Inception Report: 21st March, 2012
Key Issues
The critical need to include, and engage with, regional stakeholders in discussions and confirmation from ATPMC with who and where?
Ensure the process and outcomes reflects the individual and regional stakeholder needs and wants allied to MRA implementation
The need to provide justifiable evidence as to whether or not a Regional Secretariat is the best option as a vehicle to manage and monitor the facilitation of tourism professionals within the region under the MRA

13. Inception Report: 21st March, 2012
Key Issues
Documentation of relevant stakeholder strengths, threats facing them and opportunities open to them as a result of the MRA, CATC and RQFSRS
Operation, implementation and administration model of the ASEAN Tourism Professional Registration System (ATPRS)
Support for the work of the ASEAN Tourism Professional Monitoring Committee (ATPMC), National Tourism Professional Boards (NTPBs) and Tourism Professional Certification Boards (TPCBs)

14. Inception Report: 21st March, 2012
Key Issues
The need to identify and analyse an existing and effective body or structure similar to the proposed Regional Secretariat in order to discover protocols suitable for this Project
The need to promote to stakeholders (Governments, industry, training institutions, practitioners and industry agencies, bodies, groups and boards) plans for the development of a body to manage and monitor implementation of the MRA.

15. Inception Report: 21st March, 2012
Key Issues
The need to gain support from stakeholders for the emerging structure identified by the Feasibility Study in practical terms including ongoing financial and operational support – effectively the sustainability for the project!
The need to complete the Project on time, providing all identified Deliverables and complying with all Reporting requirements.

16. Project Team Project Director – Wayne Crosbie
Inception Report: 21st March, 2012
Project Team
Project Director – Wayne Crosbie
Project Manager – Scott Eccleston
Chief Writer – Alan Hickman
Project Research Manager – Alana Harris
ASEAN Consultant – Ida Trisnasari
Desktop Production Coordinator – Daniel Chee
Project Logistics Coordinator – Carmell Casey

17. Action Plan Produce & Present an Inception Report – March 2012.
Inception Report: 21st March, 2012
Action Plan
Produce & Present an Inception Report – March 2012.
To conduct AMS regional consultation workshops and field study to review & obtain feedback and other appropriate and relevant AMS stakeholder views is to be carried out in 2 parts.

18. Action Plan Part 1 – April/May 2012 conduct 5 AMS Workshops (15 Days)
Inception Report: March, 2012
Action Plan
Part 1 – April/May 2012 conduct 5 AMS Workshops (15 Days)
Brunei
Singapore
Indonesia
Malaysia
Philippines

19. Action Plan Part 2 – May/June 2012 conduct 5 AMS Workshops (15 Days)
Inception Report: March, 2012
Action Plan
Part 2 – May/June 2012 conduct 5 AMS Workshops (15 Days)
Myanmar
Thailand
Laos PDR
Cambodia
Viet Nam

20. Action Plan Stakeholders Consultation Tourism Ministry/ Departments20
Inception Report: March, 2012
Action Plan
Stakeholders Consultation
Tourism Ministry/ Departments
NGO’s Tourism Boards
Industry Peak Bodies
Relevant Industry Associations
Hotels Associations
Tourism / Travel Agents Association
(Continued)

21. Action Plan Consultation of ASEAN Centers21
Inception Report: March, 2012
Action Plan
Consultation of ASEAN Centers
E.g. ASEAN Centre for Energy
ASEAN Foundation
ASEAN Center for Biodiversity
ASEAN Humanitarian Assistance Center
Engagement of regional forums
E.g. The European Union of Tourist Officers
European Travel Commission and
The Mekong Tourism Coordinating Office.
Our plan would be to visit and discuss with each of the Centre’s identified and learn from their experiences - both successes and challenges.
We also anticipate researching and engaging with other Tourism regional forums like; The European Union of Tourist Officers (EUTO), European Travel Commission and The Mekong Tourism Coordinating Office (MTCO)

22. Action Plan Prepare & Submit Project Monthly Reports:
Inception Report: March, 2012
Action Plan
Prepare & Submit Project Monthly Reports:
Summary of work done
Discussion of issues arising
Prepare & Submit Project Completion Report:
Target date for Final report: June 2012.

23. Inception Report: March, 2012
Project Deliverable
For the ATPMC to make an informed decision on the establishment of a Secretariat in consultation with AMS on the best option to support and respond to the challenges inherent in the implementation of the Mutual Recognition Arrangement (MRA) on Tourism Professionals.

24. End of Inception Report Meeting