1. A Summer in the Life of an Intern
By: Sarah Zahora

2. SPOTLIGHT Fun Facts Quiz!
Where do I go to school? ____________ Where am I originally from? ______________ How did Emi and I meet before HSMAI? _____________ How many siblings do I have? _________________________

3. MAIN PROJECT

4. Article Recap:
Main Point: What is the difference between hotel ownership groups, hotel management companies, and hotel brands?
Ownership Groups are the point of the pyramid because they own the building and focus on the real estate of it
Management Companies are the middle of the pyramid because they run the day-to-day operations of the hotel
The Brand is the foundation or the base of the pyramid because it is the name that goes on the side of the building and sets the standards and procedures that are put in place in order to uphold the guest relationships that they have built with their clients.

5. Another recent project…Top 20 Hospitality Schools
Required Classes:
Sales:
20% of the Top 20
Marketing:
90% of the Top 20
(but for business)
Revenue Management:
10% of the Top 20

6. Project Pipeline
Master ranking of brands, management companies, and ownership groups
Certification trends and demographics
Webinar trends
MPI joint membership demographics
ROC 2014

7. My Key Takeaways
The importance of sales, marketing, and revenue management in the hospitality industry
The importance of not just having the data, but taking the time to form conclusions from it
The differences between hotel ownership groups, hotel brands, and hotel management companies
The importance of a “TEAM” in a workplace

8. THANK YOU ALL!!!