1. Company Research Project

2. 1. Select a company that trades on the NYSE to research Include all information listed on the outline shown below Prepare a Keynote presentation using the 6 x 6 rule Only select a company where you have access to information regarding the founder of the company Your slides should highlight key points--do not copy and paste.... Include insert video footage relevant to some part of the presentation-- do not upload commercials that are not directly related to the presentation--look for interviews of the entrepreneur or company executives speaking about the status of the company

3. - While presenting, know your subject. Do not read from the slides. Face your audience and speak directly to them Each member of your group must participate in the presentation Include a reference list of websites and apps that you use - The first source you should refer to must be the annual report

4. I.Title Page - Name of company & entrepreneur - Name of students and sections each of you will be presenting I.Biography of Founder  Education  Experience  Family  Hobbies I.Past/Present Information of Company  When and where it first opened?  Discuss the products first sold and expansion of product lines over time.  What is their core competency – has its changed throughout the years?  Where are they located?  Where do they plan to expand?  Are there any markets they plan to withdraw from?  Who is their target market? Has it changed over time?  Who is their main competitor?  What are their plans for the future? I.Financial Information  How much money did they need to start company  Where did they get their initial financing for the business  When did they go public?  How much money did they raise in their IPO  What is the history of their stock prices?  Analyze their income statements: Have they been profitable over the last three years?  Include charts showing revenue and net income over three years  How do they plan to increase revenue in the future? I.Presentation  Quality of written work  Quality of presentation (see rubric)  Streaming Video/Audio  Well organized – not cluttered II.Reference List ENTREPRENEURSHIP MULTIMEDIA RESEARCH PROJECT

5. - Useful Apps to Research your Company Search your company in the app store--it may have developed it's own company app of their annual report Bloomberg CNBC Real-Time Fox Business NY Times CEO Magazine Safari Entrepreneur Business Insider