1. Mrs. Estoch • Photography & Graphic Design
Movie Poster Design
Mrs. Estoch • Photography & Graphic Design

2. Casablanca
Color:
Illustrated, warm red and yellow suggest romantic element, Incentive: through the distant stares you wonder who they are, what is Casablanca, do the two have a happily ever after.
Font:
The Logo lettering Is very recognizable and iconic.

3. Mary Poppins Combination of photography and illustration
Central composition
Whimsical font and juxtaposition of people with cartoon makes you wonder what it is about
Cool colored background makes figures stand  out

5. E.T. Backlighting creates drama
Alien on the bike is iconic and recognizable.
Moon suggests space and aliens which create mystery.
Cool colored background makes figures stand  out

6. E.T. the Extra-Terrestrial (1982)
Minimal Movie Poster by Quim Marbet
E.T. - movie poster - Daniel Cullen Leydon

7. Titanic Log line creates incentive to view
The ship divides the two sides, with only the two lovers connecting the two sides

8. Compare…
Compare…
Color?
Composition?
Feeling?
Font?
Other?

9. Batman Iconic Use of black creates mystery
Central Composition, a batman figure and a city
More recent is more detailed and more recognizable because of the content.

10. Compare… Both iconic Use of black creates mystery
Both has central compositions
More recent is more detailed and more recognizable because of the content.

11. Color complementary colors warm vs. cool monochromatic color scheme
how do they set the mood for a poster?

12. Elements of a Movie Poster
Attention- Does it grab your attention? (3 second rule)
Iconography- It is a popular image universally recognizable?
Interest/incentive- Does the poster make us want to go see this movie?
Appeal- It is appealing? Does it draw us in or repel?
Style- It is a style that is trendy or has longevity?
Lasting appeal- Is this dated? Will the design last decades?
Recognizability- Will people recognize what film this poster is about?

13. Creative Process What is the message you are trying to communicate?
Who is your target market?
What mood do you want to communicate?

14. Creative Process: conceptual ideas
What unique concepts can you come up with?
Can you apply a conceptual design technique? (Substitution, Homage, metaphor, ambiguity)
Are you using a cliché you should avoid?
What photo rendering techniques would be appropriate? (scale, emphasis, rhythm, balance, hierarchy)

15. Assignment Part 1
Pick 3 movie Posters one must be from before you were born
Do three synopses (4-6 complete sentences) of the elements used in the movie posters and how they are relevant to the theme or idea of the movie.
Attach Movie Poster images to each
Print out and turn in
Visit designs-the-creative-content-that-sells-movies to look as design elements.

16. Assignment Part 2 Student will design a movie poster in Illustrator
Student will utilize their original photography in their design
Save in class assignment folder as AI file and Jpeg (print file)
Visit designs-the-creative-content-that-sells-movies to look as design elements. Or review this Powerpoint.

17. references Fidm.edu/go/poster
xXe9dLLPbp7RJiV4y63MT5SM4gntBB6a1Q&pli=1#
    (Mahalodotcom)
movie-poster-design/
designs-the-creative-content-that-sells-movies