1. International Congress and Convention Association iccaworld.com Everything You Wanted to Know About Overseas Representation But Were Afraid to Ask 44th ICCA Congress & Exhibition Monday 7 November

2. International Congress and Convention Association iccaworld.com Moderator & Question Master Pieter van der Hoeven Adelaide Convention Centre, Australia Michel Couturier Marketing Challenges International Inc., USA Tom Hulton International Meeting Venues, UK Martin Kinna Convention Partnership Ltd., UK

3. International Congress and Convention Association iccaworld.com What is overseas representation and why would anyone bother?

4. International Congress and Convention Association iccaworld.com What different models exist for overseas representation?

5. International Congress and Convention Association iccaworld.com What are the most important things you should look for in an overseas representative?

6. International Congress and Convention Association iccaworld.com What does an overseas representative look for in a client?

7. International Congress and Convention Association iccaworld.com How can you avoid conflicts of interest?

8. International Congress and Convention Association iccaworld.com What activities are better done by the client and not by the rep?

9. International Congress and Convention Association iccaworld.com How can you evaluate the performance of an overseas representative?

10. International Congress and Convention Association iccaworld.com Are there differences in long-haul vs short-haul or in Europe vs USA?

11. International Congress and Convention Association iccaworld.com How can overseas representation complement other marketing such as global alliances?

12. International Congress and Convention Association iccaworld.com What can overseas representation not do for you?

13. International Congress and Convention Association iccaworld.com Are there any advantages of working with an ICCA member overseas representative?

14. International Congress and Convention Association iccaworld.com For how long do clients typically invest in overseas representation?

15. International Congress and Convention Association iccaworld.com What are the typical annual costs of overseas representation?

16. International Congress and Convention Association iccaworld.com How much business can a representation company really deliver, and when might representation not lead to business?