1. International Congress and Convention Association Demand for Latin American Destinations Gaston Ramos Convention Center Group, Mexico City. 44 th ICCA Congress & Exhibition, November 7th, 2005 iccaworld.com

2. International Congress and Convention Association iccaworld.com Convention Center Group, Mexico City PCO

3. International Congress and Convention Association Mexican Committee 14 Mexican ICCA members iccaworld.com

4. International Congress and Convention Association Demand for Latin American Destinations Where are we? iccaworld.com

5. International Congress and Convention Association Rotation areas of association meetings World/International50% Europe31% Asia/Pacific 5% Asia 4% Scandinavia 4% Latin America 2% Europe & North America 2% Other 4% iccaworld.com

6. International Congress and Convention Association Market share per continent by number of meetings Europe60% Asia/Pacific18% North America10% Latin America 6% Australia 4% Africa 2% iccaworld.com

7. International Congress and Convention Association Number of meetings per country: 04/00 1.USA 28814.Brazil 106/107 2.Germany27232.Mexico 51/ 34 3.Spain26735.Chile 38/ 13 4.France20439.Argentina 25/ 32 5.UK 19642.Cuba 20/ 13 1,22743.Ecuador 15/ - 50.Costa Rica 9/ 11 + 5.5% 264/210 +25% iccaworld.com

8. International Congress and Convention Association Number of meetings per city: 04/00 1.Barcelona10527.Rio de Janeiro 34/55 2.Vienna10141.Santiago Chile 24/ 5 3.Singapore 9945.Buenos Aires 21/24 4.Berlin 9049.La Havana 19/11 5.Hong Kong 8653.Sao Paulo 16/ - 48160.Cancun 15/10 +82% Quito 15/ - 70.Mexico City 13/ 7 157/112 +40% iccaworld.com

9. International Congress and Convention Association Average of participants per continent North America1,214 Latin America 725 Asia 723 Europe 631 Australia 611 Africa 592 iccaworld.com

10. International Congress and Convention Association Estimated total of participants per country: 1.USA365 11.Mexico 91 2.France268 13.Brazil 85 3.Germany221 31.Chile 28 4.Italy170 32.Ecuador 26 5.Japan 166 35.Argentina 22 Total: 1,190 46.Cuba 5 38% Total: 257 8.2% Total of participants 2004: 3,138,548 iccaworld.com

11. International Congress and Convention Association Estimated total of participants per city: 1.Paris154 10.Cancun 45 2.London 86 32.Quito 26 3.Vienna 78 36.Rio de J. 25 4.Munich 76 40.Mexico City 21 5.Barcelona 74 46.Sao Paulo 19 Total: 468 47.B. Aires 18 15% 54.Santiago 16 66.S. de Bahia 11 Total: 181 5.8% Total of participants 2004: 3,138,548 iccaworld.com

12. International Congress and Convention Association Type of Congress Venue Conference/Exhibition Centre44% Meeting facilities in Hotels36% University11% Other venues 9% iccaworld.com

13. International Congress and Convention Association Number of participants: 50-24937% 250-49926% 500-99920% 1,000-1,99910% 2,000-2,999 3% +3,000 4% iccaworld.com

14. International Congress and Convention Association What’s happening in Latin America? iccaworld.com

15. International Congress and Convention Association TEAM WORK INVESTORS QUALITY CULTURE iccaworld.com

16. International Congress and Convention Association INFRASTRUCTURE BEST CONECTIVITY CAPACITATION AND CERTIFICATION PCO ROLE iccaworld.com

17. International Congress and Convention Association FRIENDLY DESTINATIONS SAFETY AND SECURITY GOVERNMENT SUPPORT iccaworld.com

18. International Congress and Convention Association LONG TERM PLANNING STRATEGIC PLANNING/SWOT IDENTYFYING OUR DESTINATION’S VOCATION iccaworld.com

19. International Congress and Convention Association “IT IS NOT THE STRONGEST SPECIES THAT SURVIVE, NOR NECESSARILY THE MOST INTELLIGENT, BUT THE ONES MOST RESPONSIVE TO CHANGE” CHARLES DARWIN iccaworld.com

20. International Congress and Convention Association iccaworld.com Thank you! ¡Muchas gracias!