1. eXtension: Integrating Marketing and Education Anne Mims Adrian, PhD eXtension - Auburn University www.slideshare.net/aafromaa twitter.com/aafromaa Southern Region PLN Conference #PLN11

2. eXtension

3. e-Extension

4. eXtension

5. Extension

6. Extension Master Gardner Blog http://blogs.extension.org/mastergardener/

7. Blog comments from a how-to article

8. Interested, interesting, not trying be “so important” Facebook Post

10. Let’s talk poop--waste management

11. Livestock Poultry Environmental Learning Center

14. #ManureMonday reach is: 12- 15,000 people with 26-34,000 impressions

15. Livestock Poultry Environmental Learning Center

16. 52 webinars, 6,317 participants, in 4 years 50% of producers implemented one or more new practices to protect air or water quality. In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers. Livestock Poultry Environmental Learning Center

17. YouTube Horsequest 1 million + views 2,024 subscribers Ages of viewers 55 - 65 19% 45 - 54 43% 35 – 44 15% Female 61% Male 39%

18. Horsequest e-newsletters 4,550 subscribers 75% made a change that improved horse health 30% made a change that saved an estimated average of $1,000 Possible economic impact is nearly $1.37 million.

19. YouTube eOrganic eOrganic 491,937 Views 629 subscribers Bee Health 166,318 views 589 subscribers

20. Ask an Expert They believe eXtension answers are trusted and unbiased. 56% of Ask an Expert users are NEW to Cooperative Extension.

21. New eXtension’s efforts Google Adwords Non profit status with Google Received $10,000 worth of Google Adwords Facebook Ads Starting with blueberries

22. eXtension’s Strategic Roadmap

23. CoPs and customers engage in active learning and dialogue. Learning Networks

24. Process of network learning, adding context to content by categorizing, sense-making, comment and/or remixing. Curation

25. How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing? Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT http://bit.ly/nTBQlT

26. References and Resources eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_sum mary_0.pdf 2011 - 2014 eXtension Strategic Roadmap http://create.extension.org/sites/default/files/FINAL%202011- 2014%20Strategic%20Roadmap%206-3-2011_3.pdf Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlThttp://bit.ly/nTBQlT

27. Photo Credits http://www.flickr.com/photos/manure/4931648783/ http://www.flickr.com/photos/aafromaa/4476928956/ http://www.flickr.com/photos/officialgdc/4944532949/ in/photostream/

28. eXtension: Integrating Marketing and Education Anne Mims Adrian, PhD aadrian@extension.org www.slideshare.net/aafromaa twitter.com/aafromaa Southern Region PLN Conference #PLN11