1. Social Networking, Social Media, and Web2.0
Week 4

2. Lateral Thinking Puzzle
“Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man?”
ITEC333 Spr07
ITEC333 Fall07

3. Riddle
Give me food, and I will live; give me water, and I will die. What am I?
fire

4. Housekeeping Assignment #2 Next Week: Guest Speaker Due in Next Week
Ian Glazer Burton Group (division of Gartner)

5. Lab Follow-Up

6. Conversational Marketing

7. Word of Mouth Marketing (WoMM)
Conversational Marketing (CM)

8. Where it all started…

9. Six Degrees + CM = Relationship-Based Marketing
Who is connected to whom?”
Network-based Marketing: Using Existing Customers to Help Sell to New Ones Jan 2007)

10. New Business Area (and New Research) “Sentiment Analysis” “Opinion Mining”
“..tracks over blogs, news, and media-sharing sites…to find brand mentions”

11. Hands-On in the Lab http://itec656.wikidot.com/cm
Photo © Charles Darwin University 2005

12. Photo © Charles Darwin University 2005
Yelp Lab
Photo © Charles Darwin University 2005