1. To demonstrate how demographics can impact on catering for audience needs. Audience & Demographics

2.  Who is the audience for this film?  How do you know?  Could there be another audience?  What ideologies are present in this poster? How do you know? Audience

3. List the many different demographics (categories) an audience can be broken into. Age Gender Social class Where they live Sexuality Ethnicity Ability/disability Interests/hobbies What are the benefits and drawbacks of measuring audiences in this way? Audience Demographics

4. Tesco is a grocery and general merchandise retailer. It is extremely important for them to research audience demographics in order to cater for the needs of their consumers and how to stock their shops.

5. Tesco in Wembley: A large (extra) store selling food, clothing, technology and products for the home. The store is beside IKEA Large Asian demographic with aisles catering for cuisines in that region Special offers for religious/cultural events relating to those regions An aisle dedicated to products from Ireland Tesco in Golders Green: Only sell food A number of aisles catering for kosher foods Special offers for religious/cultural events relating to those regions Many of their products are from Tesco’s finest range Tesco in Uxbridge: Is a small store (express) Only sells food A university town An aisle dedicated to American products Products are mostly from the Tesco everyday range 1.List the demographics for each Tesco store 2.What does this information tell you about the needs of each audience? 3.How is each store trying to maximise its profit?

6. A new convenience store has opened in Canons. Who are the consumers for the shop? 1. Divide these audiences into demographics 2. 2 A Canons Store List a range of products you’ll stock in your shop. Products can cater for all 3 groups or individually What price range would you offer? Why? Are there any special events/times of the year when you can promote offers? When/why? Any other information regarding products you think is important GroupFocus α (alpha) Confectionary (food & drink) β (Beta) Stationary/educational materials γ (Gamma) Clothing δ (Delta) Audio/visual materials κ (Kappa) Hobbies θ (Theta) Healthcare Feedback your information to the others in your reassembled group

7. Did the information provided by each group match yours? Why/why not? What have you learnt about consumers and demographics? How important is it to research demographics? Evaluating Decisions