1. Analytics @ USC Libraries
Win Shih
Director of Integrated Library Systems
6/29/2015
2015 ALA Annual

2. Analytics
noun the use of data, statistical analysis, and explanatory and predictive models to gain insights and act on complex issues - EDUCAUSE .
6/29/2015
2015 ALA Annual

3. Analytics in Higher Education
EDUCAUSE
2015, 2014 top 10 IT issues
2014 Higher Education’s top-10 strategic technologies
2015 and 2012 Study of Analytics in Higher Education
2015 Higher Education Horizon Report
2013 National Institute for Learning and outcomes Assessment paper
Integrated Planning and Advising Services (IPAS)
Blackboard Analytics
Vivitas
Starfish
Desire2Learn
EDUCAUSE, top 10 IT issues: using learning analytics to improve student learning outcomes, retention and completion rate; provide timely feedback (both past and predictive) to students on their performance; provide insights to faculty on the effectiveness of their pedagogy
2015 Horizon report: mid-term trend, Growing focus on measuring learning, “there is an increasing interest in using new sources of data for personalizing the learning experience, for ongoing formative assessment of learning, and for performance measurement; this interest is spurring the development of a relatively new field — data-driven learning and assessment. A key element of this trend is learning analytics, the application of web analytics, a science used by businesses to analyze commercial activities that leverages big data to identify spending trends and predict consumer behavior.”
IPAS: an institutional capability to create shared ownership for educational progress by providing students, faculty, and staff with holistic information and services that contribute to the completion of a degree or other credential. IPAS programs endeavor to bring structure and clarity to students as they pursue educational goals, helping them see how best to plan and sustain their efforts. Its applications include: degree audit and planning tools, early-alert systems, course recommendation engines, and analytics tools

4. Analytics in Academic Libraries
2014 and 2010 ACRL Top 10 Trends
ACRL’s Assessment in Action program
Greater Western Library Alliance’s Research Study on First Year Students
Sample Projects:
Library Analytics Toolkit, Harvard
Library Cube, Univ. of Wollonggong
Library Impact Data Project, Univ. of Huddersfield
Library Data and Student Success Project, Univ. of Minnesota

5. USC Enrollment: 43,000 Undergrad/Grad: 19,000/24,000 Founded in 1880
International Students: 9,714
Faculty and staff: 22,300
Main campuses: University Park, Health Sciences
6/29/2015
2015 ALA Annual

6. USC Libraries 23 libraries & information centers 250 staff members
400 student assistants
$42 million annual budget
5.1 million print volumes
350,000 serials in print and electronic formats
1,251,369 e-books
925,106 digital archive items

7. Number of Items at 34 Summon Libraries
6/29/2015
2015 ALA Annual

8. Analytics @ USC Libraries
Tools \ Assessment
Managed by
Website
Print Collection
eresource
Instruction
Reference
Space / Hours
IT Capacity
Integrated Library System Report IT 
Sirsi BLUEcloud Analytics
Intota Assessment
Collection
Log analysis
Google Analytics
LibAnalytics
Public Service
Gate Count
Ithaka S+R Local Faculty Survey
Program Planning
Insynk Student Satisfactory Survey
Usability Study
IT/Public Service
Focus Group Study

9. 6/29/2015
2015 ALA Annual

10. Intota Assessment
6/29/2015
2015 ALA Annual

11. 6/29/2015
2015 ALA Annual

12. BLUEcloud Analytics – Items Currently Checked Out
Using MicroStrategy™ enterprise-level reporting tools
6/29/2015
2015 ALA Annual

13. BLUEcloud Analytics – Item Cataloged
6/29/2015
2015 ALA Annual

14. Challenges & Opportunities
Data Overload
Making Sense of Data
Data Validity and Reliability
Data Ownership and Privacy
Siloed Data Repositories
Cost vs. Investment/Commitment
Collaboration
Culture of Assessment