1. Major Academic Plan (MAP) Why study marketing? The marketing department of a firm plays a pivotal role assisting management in adapting decisions and strategies to an ever-changing society. Eastern’s marketing curriculum includes market research, product planning, pricing decisions, advertising, sales promotion, and sales management. Career Opportunities The marketing program opens dynamic career possibilities in a broad spectrum of industries and services. Professional marketers are the link between a company and its customers. Business Program Advisors Karen MorleyJodi Strote Patterson 345349 Phase 1 Classroom Bldg Cheney CampusRiverpoint Campus, Spokane 509.359.6277509.828.1249 kmorley@ewu.edujstrote@ewu.edu Department Chair Dean Kiefer 363 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828-1206 dkiefer@ewu.edu Department Assistant 362 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828.1260 Sample Careers Sales Force Manager Market Research Analyst Promotions Manager Associate in Arts BAB in Marketing (93-95 credits) Department of Management College of Business and Public Administration

2. Degree Requirements (AA-DTA) with Suggested Classes that Fulfill EWU Prerequisites/Requirements* Required Courses for Undergraduate Students at EWU  International Studies (4 quarter credit minimum) o GEOG 201 Introduction to World Regional Geography (5) o HIST 211 U.S. in World Affairs I (5) o HIST 212 U.S. in World Affairs II (5) o HIST 250 Introduction to Latin America ^D (5) o HIST 255 Traditional East Asian Civilization (5) o HIST 256 Modern East Asian Civilization (5) o HUM 109 World Arts and Culture (5) o PHIL 103 Asian Philosophy ^D (5) o POLS 211U.S. in World Affairs I (5) o POLS 212 U.S. in World Affairs II (5) o SOC& 201 Social Problems (5) COMMUNICATIONS (13 credits) ENGL& 101 English Composition I (5)ENGL 101 College Composition: Exposition & Argument (5) ENGL& 102 English Composition II (5)ENGL 201 College Composition: Data/Research/Analysis (5) HUMANITIES (15 credits) Consult your advisor for course options. SOCIAL SCIENCES (15 credits) ECON& 201 Microeconomics (5)ECON 200 Microeconomics (5) QUANTITATIVE SKILLS (5 credits) MATH 115 Finite Mathematics (5)MATH 200 Finite Mathematics (5) PHYSICAL EDUCATION (3 activity credits) Consult your advisor for course options. NATURAL SCIENCE (15 credits) Consult your advisor for course options. ELECTIVES (24 credits) ACCT& 201 Principles of Accounting I (5)ACCT 251 Principles of Financial Accounting (5) ACCT& 202 Principles of Accounting II (5) ACCT& 203 Principles of Accounting III (5) ACCT 252 Principles of Management Accounting (5) BUS& 201 Business Law (5)ACCT 261 Business Law (5) ECON& 202 Macroeconomics (5)ECON 201 Macroeconomics (5)  Cultural Diversity (4 quarter credit minimum) o CMST 201 Intercultural Communication (5) o ENGL 251 Voices of Women in Literature (5) o HPER 268 Diversity in Sports (5) o HUM 107 Gender Perceptions in American Film (5) o PSYC 139 Psychology of Women (5) o SOC 205 Racial/Ethnic Relations (5) o SOC 220 Gender and Society (5) o WST 139 Psychology of Women (5) o WST 200 Introduction to Women’s Studies (5) o WST 220 Gender and Society (5) o WST 251 Voices of Women in Literature (5) Course(s) listed in the left column are those offered at your institution, course(s) listed in the right column are those that are equivalent at EWU. *One Diversity course is required for degree completion.